When it comes to shopping on the high street, H&M is arguably one of the most reliable retailers to turn to. Yes, there’s still a long way to go to making the brand a more sustainable, responsible place to shop (as with all fast fashion brands). But if you’re out there looking for stylish basics and design-led pieces with an affordable price tag to wear on repeat, it’s tough to beat.
In fact, H&M is one of the best-selling brands on Who What Wear UK. No doubt because, like us, you love an expensive-looking high street find. But also because you appreciate a wardrobe staple as much as us—and that’s what H&M does best. This much became clear when we did a little digging into H&M’s best-selling items of 2022 and we discovered that thousands (literally thousands) of you invested in their ribbed vest tops, white shirts and classic black wide leg trousers, among other classics.
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