Photography by Attitude
From refillable versions of your favourite products to eco-friendly false lashes, celebrate Earth Month (and beyond!) with these new launches.
Date April 24, 2023
The last few years have been an exciting time in the world of sustainable beauty brands and environmentally friendly beauty. From major advancements in the use of recyclable and recycled materials, to a huge uptick in the popularity of refillable packaging, to waterless products and so much more, we love seeing our favourite brands stepping up their game when it comes to eco-friendly products and practices.
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Read on to learn about some exciting new launches from sustainable beauty brands.
Photography by Ardell Beauty
Beloved falsies brand Ardell Lashes is the go-to for affordable and easy-to-use faux lashes. The brand’s new line of Eco Lashes are all that and more. Eco Lashes are made with 100 per cent sustainable fibres, hand-sewn on an organic cotton band, packaged in a biodegradable paper carton and printed with soy ink, using completely recyclable materials.
Photography by Cheekbone Beauty
Made-in-Canada brand (and the first Indigenous-owned brand to be carried on sephora.ca) Cheekbone Beauty has just launched their best-selling Sustain Lipsticks in refillable packaging that is made from natural and renewable bio-based material. Each of the Sustain lipstick shades is named after the earth or land in one of 4,000 Indigenous languages.
Photography by Boscia
Earlier this year, skincare brand Boscia launched a refill for its Probiotic Exfoliating Powder Face + Scalp. In accordance with the brand’s ongoing commitment to offer packaging that is made from recyclable or post-consumer recycled material, or be refillable, by 2025, the refillable container is the first plastic-free refill offering from Boscia. The packaging is made of paper that can either be recycled or reused for storage. Plus, the water-activated powder formula results in lower product weight, decreasing the number of necessary transportation vehicles and reducing the carbon footprint it requires for the Probiotic Exfoliating Powder Face + Scalp refill to reach store shelves.
Photography by Attitude
Montreal-based brand Attitude has launched its Super Leaves Essential Oils collection, a new line of hair and body products housed in refillable aluminum bottles and formulated with 97.9 per cent naturally derived ingredients. The brand has also just opened its flagship store, a plastic-free boutique on Saint-Denis Street in Montreal, designed by architect David Dworkind and complete with a filling station that encourages customers to refill and reuse their empty bottles.
Photography by Drunk Elephant
Just last month, Drunk Elephant launched refill pods for the brand’s best-selling moisturizers, Protini Polypeptide Cream and Lala Retro Whipped Cream. Now you can get the Instagram-famous moisturizers for $10 less than the original price when you buy the convenient refill pods.
Photography by Kiehl’s
Kiehl’s new Rare Earth Deep Pore-Minimizing & Polishing Powder is a purifying clay powder cleanser that’s activated when you add water. It’s made with 96 per cent renewable ingredients, uses 98 per cent less water than Kiehl’s Rare Earth liquid cleanser, and is packaged in a bottle made of 100 per cent post-consumer recycled materials. Oh, and it’s travel-friendly!
Photography by Armani
From April 1st to May 31st, shopping Armani Beauty’s beloved My Way Eau de Parfum will help to contribute to the preservation of forests, thanks to Armani’s new Earth Day initiative. In partnership with the brand’s PUR project, Armani Beauty will be planting one tree in Peru for every bottle purchased, and two trees for every refill purchased.
Dermalogica’s beloved Special Cleansing Gel is now available as a refill. Using 75% less plastic, you can now indulge in your favourite soap-free, gentle foaming cleanser while being gentle on the earth, too.
Photography via Guerlain
Along with Guerlain’s recent eco-redesign of its iconic Aqua Allegoria collection (which now features bottles made from 15% recycled glass and fragrances of up to 95% natural origins), the accompanying campaign by Yann Arthus-Bertrand was produced with a minimal footprint. This included a local, in-France production (limiting the need for the production team to travel) and use of only local, in-season flowers in the shoot.
Photography via Nudestix
This year, Canadian brand Nudestix has partnered with The Canopy Project, an EarthDay.org project focused on conservation and reforestation. With each sale of the The Nudestix Nude Earth Eye Palette (featuring three shimmer shades and three matte shades), the brand will plant one tree.