The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool people we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these lower-priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).
Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But other times, it’ll be a slow and steady accumulation of saved posts that start to make a trend clear—especially when a vast array of influencers are favouring the very same items over a longer period of time. Either way, please trust that we’re on it.
Right now, there are some beautiful items making a strong bid for inclusion in this gallery, from timeless Arket tailoring to & Other Stories separates that look way beyond their high-street price tags. Keep reading to see our picks of influencers wearing the latest high-street items.