“Back in the day you found your perfect foundation and stuck to it. You found your perfect eyeshadow palette that made your eyes look great and you stuck to it. It was very much ‘I’ve found my format of what makes me pretty, so I’m just going to stay there.’ It couldn’t be more opposite today. There’s a complete shift where everyone is almost having this explosion of self expression. There are neons and pastels and primary colours and gemstones, and all of these things that have become really big in my personal way of doing makeup in the last few years. I feel next year there’s going to be a further extension of that.”
Such belief Baker has in this beauty movement, she co-founded BAKEUP, a brand specifically designed to push the boundaries of experimental beauty and self-expression. “It’s going to give people the encouragement, the invitation and the permission to play and see makeup as this amazing, expressive tool to just have fun and be whoever you want to be each day depending on your mood.” Keep your eyes peeled for its launch into the UK in the new year.
With help from Baker and the SS23 catwalks, I bring you seven super fun beauty trends you can recreate at home with ease.
