Category: Fashion
Adelaide Giesey (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle. View Original Article Here
Even though ballet flats have reached new heights this year, classic ballerinas might be (ever so slightly) waning as we move into fall. Flat shoes are increasingly taking the place of our heels, and that’s only set to continue as more and more cool flat-shoe styles arise. Case in point: …
Few shoes are as synonymous with fall as women’s loafers. Every year, without fail, these flats take center stage as the season’s most-discussed footwear. No matter one’s aesthetic or budget, finding the It style or the classic pair is a top priority. If you’re curious which specific loafers fashion insiders …
The return of fall always brings plenty of denim inspiration, but if you ask me, the most interesting outfits this season don’t involve jeans. Fashion people are leaning into pieces that instantly make an outfit feel more intentional, whether that’s a polished pair of tailored pants, an elegant midi skirt, …
Even though the official start of fall is on Tuesday, September 22, this year, back-to-school season always feels like the actual beginning of the season. With many brands and retailers releasing their fall 2026 collections, I decided to look through the new arrivals. At COS, two on-trend items immediately caught …
All of a sudden, I can’t help but notice that the track shorts I was writing about just last month have been suddenly sidelined in favour of a new, and, honestly, quite surprising, shorts trend. As if a meeting had taken place overnight, the chicest celebrities I keep tabs on …
As a fashion editor, I find late summer to be one of the most exciting times for getting dressed. While some see it as an awkward in-between stage, I see it as the best of both worlds. Granted, I’m more of an autumn girl at heart, but my favourite part …
There’s no point fighting it. Skinny jeans, in all their sleek, body-skimming glory, are coming back for autumn 2026. Crucially, however, there’s a specific shoe pairing that the coolest early adopters are relying on to make the divisive denim trend feel entirely fresh. Rather than reverting to tired styling formulas, …
If you’re anything like us, you’ve solved all manner of unsubstantiated ‘I’ve got nothing to wear!’ melodramas over the years by reverting to your favourite pair of jeans. The most reliable hero of just about any wardrobe, they’re one of the very few staples that truly transcend seasons and occasions. …
As a fashion editor, it’s my job to be on the look out at all times for upcoming trends. Sure, I could tell you about the key colours to wear (hello, red + purple) or the prints (stripes are set to take over from polka dots) but sometimes it’s the …
No matter how aesthetic the reformer class is, or how oversubscribed the bootcamp session is, I’m still going to dread it. Of course, I’ve never actually regretted working out; endorphins are very real, but what can make me rethink an early wake-up call is the state of the changing rooms. …
It should come as no surprise that, as someone who works in beauty, I’m a little bit obsessed with all things fragrance. And I’m not trying to brag, but I get a lot of compliments on how I smell. From my commutes to work to nights out with friends, rarely …
After what has felt like a never-ending heatwave here in the UK, the temperature has finally started to cool down, which can only mean one thing: autumn is officially on its way. As a beauty writer, I’m already looking ahead to the nail trends and nail colours that will be …
I can’t lie. As much as I love wearing makeup, I have a track record of not being so great about taking it off. Usually, I would opt for the easy way out and reach for a makeup-remover wipe. Let’s face it—they’re incredibly convenient. But I’ve learned over time that …
As a millennial, I’m unnerved to see tweens and teens wearing the exact same trends I wore in the early 2000s. It’s like looking in a time-traveling mirror every time I spot capri pants, low-rise jeans, butterfly clips, jelly shoes, and everything else I absolutely insisted my parents buy me …
Taylor Swift certainly plays favorites when it comes to the brands she wears. On the high-end side of things, for instance, she’s been quite loyal to Versace, Vivienne Westwood, Christian Louboutin, and Cartier, while her go-to casual labels include Reformation, Free People, and Dôen. This week, however, she threw us …
Every season, there are certain (and often unexpected) fashion items that rise to Insta fame. This spring and summer, it was the white long-sleeve T-shirt. We’ve been spotting the simple staple on a whole host of cool celebs, including Dua Lipa and Bella Hadid, as well as a ton of …
When I first got my J.Crew rollneck last fall, I didn’t day it off for days straight… It’s that good. Then several of my colleagues told me they also have one, including Eliza Huber, Bobby Schuessler, and Lauren Eggertsen. I’d go as far as to say it’s the perfect sweater, …
The period between the end of summer and the beginning of fall may be brief, but it still requires a thoughtful approach to style. One day might call for a minidress with elevated flip-flops, and the next could require a lightweight jacket, trousers, and closed-toe flats. Mastering transitional dressing is …
As the excitement around maximalist styling settles in, fashion’s coolest dressers are embracing a more restrained approach for fall. The outfits catching my attention aren’t built around loud trends or endless layers. They’re defined by thoughtful proportions, elevated basics, and the understated details that quietly make an entire look feel …
This season, oversized textured brooches are to an autumn wardrobe what bandanas were to a summer one: a low-effort, high-impact way to elevate your styling in one fell swoop. And whilst autumn is still technically on the horizon, we’re already getting a strong sense that this is set to be …
If you’ve been monitoring the trends as closely as I have, you may have noticed that a chic group of fashion people have begun swapping their go-to black bags and shoes for an exceedingly more playful colour. Shelving their staples in favour of something a little more unexpected, some of …
As someone who studies what French women wear like it’s my job (well, I guess it is my job), I have a knack for predicting what they’ll buy and incorporate into their outfits during any given season. And just like the rest of us, they’re avid Zara shoppers, which Zara …
If you’re someone who loves jeans but gets bored easily, step into my office. The first order of business is fall shoes. The easiest way to spice up a denim outfit is with a pair of cool, trendy shoes. That being said, I say trendy with a caveat: Certain shoe …
I still vividly remember the first time I saw a pair of Tabis in real life. I was a fashion intern attending a PR event, and at the time, Tabis felt like the ultimate anti-fashion statement—the kind of deliberately challenging shoe reserved for the industry’s most avant-garde dressers. And yet, …
It may be hard to believe but, even the pickiest members of the Who What Wear UK team make *some* mistakes when it comes to shopping. Whether it was an impulse sale purchase that never saw the light of day again, or a trend-led piece that fell out of favour …
It’s safe to say that summer is nearly over. In true British form, the temperature has dropped and spells of rain are on the forecast for the foreseeable future. No ease into the next season to give us time to grieve the end of summer, just simply over and done …
If you were old enough in 2016 to have a Tumblr account, stream Lana Del Rey, ask for a Brandy Melville gift card on your birthday, or beg your parents for a Juicy Couture tracksuit come Christmastime, you might want to look away. Some of the fashion brands that defined …
I’m a gal who loves her bodycare essentials. I’m religious about my routine because it’s just freaking nice to have a spa moment every night in the comfort of my own bathroom. While I’ve tried many brands over the years, there’s one that’s fast become my obsession due to a …
It might sound a little ridiculous to be thinking about autumn, especially given that, over the next week, the latest bout of warm weather is set to settle in. But there’s something about mid-August that has me craving a change in setting. Be it my long-standing affliction for a snuggly …
