Category: Fashion
While fashion insiders are already dissecting the biggest fall trends, there’s one summer staple that the most stylish dressers aren’t rushing to pack away just yet: white linen. Crisp, effortless, and undeniably elevated, it continues to earn its place in warm-weather wardrobes thanks to its ability to make even the …
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top fashion finds on their current wish list. Don’t get me wrong—I love a good basic. This month, however, my cart has been anything but. Every so often, …
Every year, there comes a point when getting dressed feels surprisingly complicated. It’s still warm enough for summer staples, but the anticipation of fall makes lightweight layers, richer colors, and fresh styling ideas impossible to ignore. Instead of overhauling an entire wardrobe, fashion people tend to lean on one category …
Currently, Nordstrom is in the midst of its largest sale of the year. If you’re looking to score deep discounts on a range of high-quality items from top-tier brands, then you’ve landed in the perfect place. The Nordstrom Anniversary Sale deals keep getting better and better every time I browse …
A signature scent is like a pair of jeans: reliable, unfussy, well-suited for every outfit and occasion. Perhaps you’ve stuck with yours for years to the point where it now feels like an extension of your personality, and you’d feel naked without it. There she goes with her dark-wash denim …
I’ve always believed that some of the strongest outfits are born in the space between seasons, so whilst I’m still making the most of summer dressing, I’ve also started thinking about the autumn staples I can begin weaving into my wardrobe now, and Jennifer Lawrence has reminded me of one …
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Every year, Essence Festival brings out some of the biggest names in entertainment to the great …
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Congratulations are in order for Taylor Swift and Travis Kelce after they tied the knot on …
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Not long ago, soccer jerseys were reserved for game days, stadium seats, and devoted fans. Now, …
As a fashion editor, I spend countless hours digging through hundreds of products every week. From these endless retail finds, a handful of items are restocked regularly or have a devoted following. With this special insight into some of the most sought-after items, I’ve compiled a list of tried-and-true favorite …
Summer, we’ve missed you. And as much as we may complain when temperatures have been reaching a less-than-gentle 35 degrees in the UK, as soon as the sun hits, you’ll find us flocking to the nearest open spaces for alfresco dining, plenty of sunbathing, and, if you’re lucky enough to …
As a longtime Taylor Swift fan, I should probably kick off this story with some clever lyrics referencing her hard-earned happily ever after. However, I’m a bit too frazzled to write anything approaching eloquent—there are far too many questions left unanswered! Are Taylor Swift and Travis Kelce actually getting married …
As a Survivor fan, I was convinced my first trip to Fiji would involve Jeff Probst, a CBS film crew, and at least one gratuitous B-roll sequence of me gazing dramatically into the distance. But alas, my introduction to the South Pacific nation swapped bamboo shelters for air-conditioned hotel rooms, …
There’s currently a heatwave pretty much everywhere in the world right now. But Victoria Beckham is not dressing any differently or straying from her standard aesthetic. Instead, the designer recently stepped out in a head-to-toe nearly all black outfit while out in London. She wore a black shirt tucked into …
Sporty fashion is having a major boom this summer. Athleticwear is everywhere thanks to back-to-back major professional sports events, from the NBA Championships (go Knicks!) to the World Cup, and now Wimbledon. One trend in particular has trickled into the mainstream and is being styled in chic, put-together ways. The …
This heat wave is like no other, and there are only a few fashion items worth wearing in it. Miniskirts are one trend everyone turns to in times like this, but not all miniskirts are created equal; some are chicer than others. Not everyone thinks so, but Gemma Chan just …
It’s officially sandal season, but if you’re looking for a bigger investment than Havaianas flip-flops, it can be daunting to know where to look. And while we have nothing but love for flip-flops, your summer footwear wardrobe deserves a little bit of glam, too. Fashion girls often talk about designer …
Given that summer and skirts go hand in hand, I thought it a good time to discuss a key skirt trend to wear and the shoes to pair with it. People have officially traded their full midi skirts for a skirt trend that’s far sleeker and deliciously ’90s-inspired: knee-length pencil …
Barrel jeans don’t particularly scream summer, but the denim style has been trending all year for a reason. The silhouette is voluminous enough to create an interesting shape, even if you’re just wearing a white T-shirt. Julia Garner also demonstrated how good the denim style looks with a three-quarter-sleeve shirt. …
(Image credit: @kaitlyn_mclintock) I’ve tested hundreds of foundations over the course of my career as a beauty editor (and even more before that). Along the way, I’ve sorted my favorite formulas into two categories. 1) natural-looking foundations, and 2) foundations that flawlessly cover my rosacea. There are only a couple …
Everyone I know spends the Fourth of July a little different. Some have a barbecue, others do a low-key beach day, and many use the long weekend to travel. Whether you’re staying in next to your AC or heading out of town, you’ve probably noticed there’s no shortage of Fourth …
It’s finally Fourth of July weekend. In a typical year, we’d all be talking about what cool pieces to pack for the holiday away or the perfect staycation. This year, though, there’s only one thing people are discussing: Taylor Swift. Rumors have been swirling that she and Travis Kelce could …
As a beauty editor, there’s nothing I love more than a sneaky sale. I love the element of surprise when I’m met with an unexpected opportunity to restock my favorite beauty products. I also love the satisfaction of saving money. The good news is there’s one going on right now, …
Translating Homer’s epic poem The Odyssey into mesmerising fashion moments is an adventure in its own right. But if there is anyone up for the challenge, it’s Zendaya. Through her collaboration with prominent stylist and image architect Law Roach, the creative duo has pioneered the art of method dressing on …
I hate to admit it, but two things about my mom are undeniably true. First, she has an uncanny ability to spot what will be considered “cool” in fashion long before it hits the mainstream. Second, she’s almost always right. Fashion has always come naturally to her, and after more …
If I’m ever looking for petite styling inspiration—and, as a fashion writer with a circle of petite friends, I often am—Nicola Coughlan is always my first port of call. Wearable and always elevated, her outfits often make their way into my group chats. And now, as we settle into summer, …
Over the past few seasons, there’s been a procession of trends that all adhere to the singular opinion that underwear can be worn as outerwear. From the rise in flirty negligees that were once mutually exclusive with boudoir settings to Bottega Veneta petitioning for tights to be regarded as trousers …
The crème de la crème of outfit-elevating accessories is the handbag. And with the new season, you can find me referring to the French girl summer handbag trends emerging in 2026 as my guide. Whilst I pick up ideas from the fashionable women I see in London, and back in …
If there’s one high street brand fashion people return to every single summer, it’s Uniqlo. Whilst other retailers lean into the latest micro-trends, Uniqlo has consistently carved out a reputation for creating understated wardrobe staples that feel timeless. Case in point? Its cult linen trousers. Every year, they dominate my …
Bettina Looney is a Who What Wear editor in residence, stylist, tastemaker, entrepreneur, and creative consultant recognized for her curated eye and cross-industry influence. Spanning fashion, interiors, and beauty, she translates style into substance through private styling at The Bettina Looney Edit. It’s wedding season. And every year without fail, …
:quality(85):upscale()/2026/07/08/580/n/1922564/f78867556a4e48f63e2a99.33534786_.jpg "Keke Palmer Wowed in a Metallic Corset at Essence Festival – Get Her Look Starting at")
:quality(85):upscale()/2026/07/06/655/n/49352476/b5895de25ab74fb2_imgi_1_733172791_18633218026037720_235082600448149611_n.jpg "Shop J Lo's Wedding Guest Look For Taylor and Travis's Wedding – Starting at")
:quality(85):upscale()/2026/06/17/796/n/1922564/2d1048706a32e253a32346.96073123_.jpg "The Hottest Item in Fashion This Summer? A Soccer Jersey")
