Category: Fashion
If there’s one high street brand fashion people return to every single summer, it’s Uniqlo. Whilst other retailers lean into the latest micro-trends, Uniqlo has consistently carved out a reputation for creating understated wardrobe staples that feel timeless. Case in point? Its cult linen trousers. Every year, they dominate my …
Bettina Looney is a Who What Wear editor in residence, stylist, tastemaker, entrepreneur, and creative consultant recognized for her curated eye and cross-industry influence. Spanning fashion, interiors, and beauty, she translates style into substance through private styling at The Bettina Looney Edit. It’s wedding season. And every year without fail, …
The phrase “Pucci girl summer” hardly needs an introduction among fashion insiders. Last year, the term set the internet ablaze, with celebrities and influencers—think Hailey Bieber and Grece Ghanem—showcasing color-saturated, swirly printed looks. With the aesthetic continuing to dominate Instagram feeds, it feels less like a trend and more like …
Love chic pieces? Of course you do. And yes, obviously other cool fashion people do as well. So this story highlights the trendiest pieces of the moment that are dominating in 2026. Basically, if you incorporate one of these trends into your look, your vibe will read relevant and fashionable. …
If you consider yourself to be a minimalist dresser, you’ll want to pay attention to what I’m about to say. As someone who is always drawn to clean lines and pared-back combinations, I’ve noticed the rise in one surprising top style that all the best dressed people in my feed …
Not to be dramatic, nor state the obvious, but it’s worth saying: It’s really hot outside! With record-breaking high temperatures hitting New York, London, and even Paris, residents of major cities have had to grapple with unrelenting heat, leading many to resort to lying by some sort of body of …
Last year, I spent a dreamy week in Mallorca, and while Spain is not on the cards this summer, that doesn’t mean my wardrobe won’t look like I’m basking in the beauty of the Balearic Islands. Whether you’re planning a trip to Spain or not, today I’m sharing some effortlessly …
New York City is the ultimate testing ground for comfortable shoes. You can go from easy pavement to cobblestone and uneven sidewalks in seconds and have to be ready for everything. A TikTok user was preparing for a trip to NYC, and she went to the app to ask users …
I want to preface this article by saying that many products on the market that deliver results instantly aren’t doing much for your skin in the long run (sorry!). However, there are some rare exceptions, and that’s what I want to talk about today. One of my favorite aestheticians Varuni …
Paris in the summer is, in a word, magical. The city’s streets buzz with locals and tourists alike, creating a contagious energy and no shortage of places to explore. (There’s a reason the idea of a “Euro summer” remains so alluring.) But with soaring temperatures and limited air conditioning, French …
It’s official: this summer is all about nostalgia where Gen Z is concerned. From Pucci-era prints to the colour of the season—aquamarine—so many formally “dated” trends have received a 2026 facelift, and next, it’s the turn of the humble graphic tee. With deliberately irreverent, anti-“fashion” appeal, slogan and graphic tees …
There are few things chicer than an Elsa Hosk outfit. Any fashion editor can confirm. She often combines multiple of-the-moment trends into one outfit and does so in the most effortless of ways. The latest summer trends she combined made for an easy outfit I highly recommend copying. For starters, …
I’ll be honest, it’s been a while since I’ve been this excited about upcoming nail trends. Even though I write about trending manicures daily, I think we can all agree that it’s been the same nail colours and nail art designs knocking around for some time now. However, this new …
We all have very different opinions about what makes the perfect foundation, whether you prefer a sheer skin tint or something high-coverage, or a dewy or matte finish. And for me, as someone with a deeper skin tone, making sure the formula I opt for has a wide shade range …
As a fashion editor in her 30s, my main fashion goal is to build a wardrobe that’s ageless, with pieces I love standing the test of time. But with social media, micro trends, and what feels like a new style tribe emerging daily, it’s easy to get swept along by …
I’ll be honest, I haven’t spent much time thinking about crossbody bags lately. For a few years now, my focus has been on structured totes, intricate woven bags and crossbody styles were only called upon for hands-free moments of running out for a coffee or heading to a concert. But …
July is finally here! After two heatwaves and a likely third on the way, I’m in desperate need of some easy but elegant outfit formulas to see me through until early autumn. My first port of call? The myriad of warm-weather Instagram looks I saved earlier this year. Unlike me, …
Listen, I love a great Zara find or an affordable H&M gem as much as the next person, but big-box retailers are far from the only option. My fellow Who What Wear editors and I are equally excited about discovering, spotlighting, and shopping smaller labels. For instance, you might have …
Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to The Who What Wear Podcast on YouTube, Apple Podcasts, and Spotify. For the third annual Who What Wear 100 …
Fashion is moving away from perfectly minimalist style—and it’s more exciting because of it. Instead of an all-neutral ensemble, cool girls are blending bold colors, exciting textures, and unconventional silhouettes to create double-take-worthy looks. During the hottest months of the year, this experimentation ramps up tenfold thanks to forgiving weather, …
White jeans have been a mainstay in every cool girl’s closet this year and are still very much a thing. Notable wearers from Dua Lipa to Kendall Jenner have been endorsing them. However, there’s a new denim color trend that It girls in L.A. are trading their white jeans for, …
— Additional reporting by Adelaide Giesey Angela Elias (she/her) is a former contributing editor for PS Shopping, where she reviewed everything from beauty products to kitchen gadgets, curated can’t-miss sales, and created “best of” shopping roundups. Previously, she led the relaunch of Popsugar’s Latine identity and family-focused verticals, directed its …
Bikini season is officially on, making now the perfect time to be up to date on the trending silhouettes so you can refresh your summer wardrobe and enjoy the long, sun-soaked days in style. This year’s bikini trends offer something for every person, from bikini shorts for the sporty dresser …
Going into the Fourth of July weekend, there’s no shortage of discounts, and Aritzia’s Summer Sale is considered one of the best. Right now, the retailer is offering up to 50% off everything. Whether you’re still shopping for summer or getting a head start on fall, this is one of …
Moses Martin just hopped the pond and made a huge splash in the world of fashion. Currently a student at Brown University, the 20-year-old son of Gwyneth Paltrow and Chris Martin just made his modeling debut in an ’80s-inspired campaign with British heritage brand Burberry. An array of photos was …
Green nail polish might not be the most obvious choice for summer 2026, but it’s definitely the most stylish. All kinds of green hues are trending right now, including mint, sage, and now, pistachio. According to Fresha, searches for the creamy yellow-green color are up 171%. It makes sense. After …
Thanks to the internet, biotin, or vitamin B7, has become synonymous with hair health. It’s found in hundreds of supplements that claim to grow, strengthen, and thicken fine, fragile hair. But what if I told you that’s not always accurate? (I know, shocker.) As board-certified dermatologist Sejal Shah, MD, FAAD, …
Back in 2006, what combination was more prevalent among L.A. It girls than Ugg boots and a Chanel bag? I’ll wait. We saw them worn together with low-rise bootcut jeans and crop tops or rolled over sweatpants or sweatshorts with a shrunken zip-up hoodie. But it’s been years since I …
Before anything else, I’m a jeans person, meaning there’s some form of denim in my outfit at least five days a week. Whilst denim itself is the constant, the wash, silhouette and styling details shift with the seasons, and right now, I’m reaching for cropped jeans more than any other. …
Is it just me, or is everyone and their mother wearing poplin drawstring pants right now? I’m not surprised, though, given that we’re in the trenches of summer, craving lightweight, versatile, elevated-yet-comfortable items. With this demand, designers are churning out myriad styles; however, none are as classic or as coveted …
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