Category: Fashion
If you’re a regular Who What Wear UK reader, you’ll know that French style is our gold standard. With an innate ability to elevate even the simplest items (from jeans to capris and loafers), Parisians have long been my go-to source of inspiration whenever I’m in a styling rut or …
Sara Walker is a Who What Wear editor in residence, content creator, stylist, and fashion consultant based in Los Angeles. Wow, what a month. This season was my first time doing the full fashion circuit—New York, London, Milan, and Paris—and it was not only a dream come true but also …
I’m a beauty editor who has probably tried upwards of 50+ mascaras in my lifetime, and I’m incredibly fussy about them. I want a lengthening mascara, but I also want a curling mascara formula that lifts and holds my stubbornly straight lashes. Most don’t make the cut, so it takes …
Writing about beauty has its perks, but I sometimes find myself trying an unbelievable number of products in a matter of months—oops. I definitely consider it a privilege to be able to sample the latest and greatest in the skincare space, but the more I try, the more I realize …
Over the past few years, perfectly fitted, color-coordinated workout sets have evolved into a kind of status symbol. Since the pandemic, brands have generated enormous revenue by appealing to consumers who want their activewear to look just as polished as their designer wardrobes. Labels like ALO, Set Active, Adanola, and …
I recently shared a list of the best items from the Nordstrom Spring Savings Event. This year’s assortment is top-notch, with modern and versatile pieces that will help make any wardrobe even chicer. And yes, the sale features standout shoe silhouettes. After scrolling through the on-sale shoe section, I found …
It’s not every day that one of your favourite beauty brands launches its first-ever perfume. So, when an email landed in my inbox telling me that Summer Fridays were finally entering the world of fragrance, I almost screamed with excitement. Loved for its iconic Lip Butter Balms and Jet Lag …
If you’re a pared-back dresser like me, then I have very good news for you: the days of ostentatious, overly loud trainers are gone. In its place lies a more versatile and, in my personal opinion, much more elegant sneaker style that’s taking over. Enter the “minimal” trainer. Defined by …
When it comes to building a luxury wardrobe, few people have a sharper perspective than celebrity stylists. After all, they see the best pieces all day and are constantly planning for their clients’ vacations, work trips, business meetings, and even date nights. They’re the people who can truly find the …
Flats are so back for spring 2026, and after months of wearing cold-weather boots, I couldn’t be happier. An outfit combination I (and everyone else) will always wear during the warmer seasons is jeans paired with flats. I tend to lean toward flats in simple colors such as black or …
Over the past year or so, Italian model Vittoria Ceretti has undoubtedly emerged as one of the most stylish It girls on the planet. We should get used to her holding that distinction because she seems to only get chicer by the season. And as is the case with stylish …
Some of the most impactful trends trickle in slowly and then hit all at once. That is exactly what is happening this spring with the royal purple color trend that is hitting the fashion scene right now. I first observed the color on the streets of NYC as even the …
Jennifer Lopez has a distinct signature style, often sticking to a look that features wide-leg jeans, a designer bag, and heeled shoes. She favors Dior or Gucci wide-leg jeans, an Hermès Birkin, and Femme Gianni Mules. The shoes are particularly noteworthy, with a 4.75-inch stiletto heel, a suede sole, and …
There’s nothing I love more than a good Nordstrom sale, and if you feel the same way, then you’ll be happy to hear that today the multi-retailer launched its March Savings Event, offering up to 25% off select styles until March 23. It’s the perfect opportunity to get your hands …
Ask any beauty editor, and they can probably list off a handful of treatments designed to give your skin a more youthful and glowy appearance. Whether you want to get a monthly facial or try Botox, there’s no shortage of options out there. Admittedly, as I’ve gotten older, I’ve become …
I can’t scroll through my work email without seeing hundreds of pitches highlighting a certain iconic New York couple from the ’90s. This has made it clear that, no matter how many maximalist moments enter the trend cycle, ’90s minimalism will always be the blueprint. Simplicity is at the heart …
I don’t know about you, but I am on a major budget at the moment. This fact can make being a shopping editor bittersweet. On one hand, I come across gorgeous finds that I’m tempted to splurge daily, yet on the other hand, I’m able to easily spot the rich-looking …
The day after Gwyneth Paltrow made her triumphant return to the Academy Awards by wearing a bridal white naked dress from Giorgio Armani to the 2026 Oscars, the actress and Goop founder proved that a night of glitz and glamour is nothing compared to her casually chic personal style. A …
With snow outside my window and cold temperatures every day from now until April, I can only dream of the feeling of the sun on my skin and the smell of grass kissed by dew drops. While I may still be pulling on hats over my 4c curls and sticking …
Get it, Nordstrom—I see you, and that massive new sale. Yes, I’m referring to The Spring Savings Event! Starting now through March 23, you can save up to 25% off coveted spring items. As your trusty shopping director, I scrolled through the legit Nordstrom sale to create an initial edit …
Over the weekend, video clips of the Chanel boutiques in Paris went viral online. In them, fashion people—all manner of editors, stylists, and influencers—rushed to be the first to shop Matthieu Blazy’s debut collection on launch day, with items like the two-tone high-vamp pumps, pony-hair finished slingbacks, and embroidered flap …
If, like me, you opened your weather app last weekend hoping for a glimmer of good news after weeks of relentless wind and rain, you’ll know we’re finally in for a treat—temperatures climbing to a very welcome 17°C. Naturally, my thoughts immediately turned to my wardrobe. After months of rotating …
Let me start by saying that I’ve become a bona fide makeup hoarder ever since becoming a beauty editor. There’s makeup hidden in every crevice of my tiny New York City apartment, and for some reason, the items I can never bear to part with are eye shadow sticks, tinted …
If you’re a minimalist, then you’ll know that French style embodies the philosophy that a great outfit is about clever, considered choices rather than fleeting trends. But that doesn’t have to mean that a minimalist wardrobe stays the same. In fact, part of the appeal of minimalist dressing is its …
We all know that fashion likes to move in cycles, and as quickly as something is declared “out”, there’s something new to replace it, but for those of us who track trends for a living, seeing which “fads” stick around for the longest and why is the most interesting proposition. …
Whenever I’m searching for an expensive-looking high-street find, there’s one place where the rails almost speak to me: H&M. Offering row upon row of opulent colour palettes and sophisticated silhouettes, there has yet to be a time when, in a capsule-wardrobe fashion crisis, H&M hasn’t provided exactly what I’m looking …
If you live in New York, it’s hard to avoid the Paloma Wool–ification of style. I notice it everywhere, whether it’s a bag on the subway or one of the brand’s dresses in its signature cupro fabric. In my own friend group, the dresses are especially popular. If you walk …
When I want to make my outfits look fresh and trend-forward but don’t want to spend a small fortune, I make a beeline straight to Zara. After all, the Spanish retailer is always on top of the latest styles and has the uncanny ability to mirror so many of the …
J.Crew recently dropped a slew of new spring arrivals, and after combing through its latest collection, I haven’t been able to get some specific items out of my head, including (but not limited to), a preppy pleated midi skirt that looks like it came straight off the spring 2026 runways, …
With more Korean skincare brands becoming available in the UK, it’s no wonder these products are growing in popularity. Although I’ve been loyal to my skincare routine for years, I’ve even been tempted to try some Korean favourites out, and have fallen head over heels for brands such as Beauty …
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