Music

Travis Scott’s Cacti Hard Seltzer Discontinued by Anheuser-Busch


master mentalism tricks

Anheuser-Busch InBev revealed Friday (Dec. 10) that it is discontinuing its Travis Scott-backed hard seltzer brand, Cacti, less than nine months after the product first went on sale.

“After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer,” said an Anheuser-Busch InBev spokesperson in a statement. “We believe brand fans will understand and respect this decision.”

The discontinuation comes a little over a month after 10 people died and hundreds more were injured in a crowd crush that occurred during Scott’s performance at the Astroworld festival in Houston, Texas, on Nov. 5. An Anheuser-Busch representative would not confirm whether the discontinuation was related to what happened at the festival, but a spokesperson for Scott tells Billboard the decision was a mutual one, noting that the deal between the two parties expired on Nov. 30 and that Scott chose not to re-up in light of the tragedy.

“Travis was clear in his interview [with Charlamagne the God] that he is not focused on business right now and his priority is helping his community and fans heal,” said the spokesperson. “CACTI asked AB Inbev to inform their wholesalers there will not be product at this time.”

This is the second major brand deal for Scott to fall through since the Astroworld catastrophe unfolded last month. On Nov. 15, Nike announced it would postpone the launch of its latest sneaker collaboration with the rapper, the Air Max 1 x Cactus Jack, “out of respect for everyone impacted” by the Nov. 5 incident. The collection had been slated for release sometime in 2022, according to Sneaker News.

Other brands have also made moves to distance themselves from the rapper in the wake of the tragedy. Fortnite maker Epic Games removed Scott’s music emote – a feature that allows players’ avatars to dance to specific songs – from the hugely popular game shortly after the Nov. 5 incident unfolded. General Mills, which partnered with Scott on a custom Reese’s Puffs cereal box in 2019, has also said it has “no new plans” to collaborate with him.

While the Cacti hard seltzer brand sold out in a 12-hour period upon launching in mid-March, according to Beer Business Daily – one of the first publications to report Anheuser-Busch’s decision – sales had “petered out significantly” more recently, as reported by AdAge.

Since Cacti’s launch, Scott had served as an eager brand ambassador, plugging the drink on his social media channels, in TV commercials and in the music video for his 2020 single “Franchise.”

Nearly 2,800 Astroworld attendees have filed legal claims against Scott, concert promoter Live Nation and many others behind the festival, accusing them of legal negligence in how they planned the event and in the actions they took the night of Nov. 5. The cases, which will soon be consolidated into one giant action, are seeking billions of dollars in damages and could continue for years into the future.

On Thursday, Scott gave his first interview since the tragedy, sitting down with Charlamagne Tha God for a nearly one-hour chat in which he said he didn’t know his event had turned deadly until immediately before authorities hosted a post-festival press conference. “Even after the show, you’re just kinda hearing things, but I didn’t know the exact details until minutes before the press conference,” he said, noting that he never heard fans’ screams for help during the show.

Read The Full Article Here


trick photography
Conan O’Brien on Robin Williams’ Ugly Gift After Tonight Show Firing
Conan O’Brien on Robin Williams’ Ugly Gift After Tonight Show Firing
5 Things to Know About the Country Singer – Hollywood Life
5 Things to Know About the Country Singer – Hollywood Life
People Are Sharing The Celebrities They Abruptly Changed Their Opinion On, And It's Fascinating
People Are Sharing The Celebrities They Abruptly Changed Their Opinion On, And It's Fascinating
Cheryl Cole Keeps Her Head Down While Attending Liam Payne’s Funeral
Cheryl Cole Keeps Her Head Down While Attending Liam Payne’s Funeral
The Differences Between the Movie and the Broadway Show
The Differences Between the Movie and the Broadway Show
Witches review – leaves you wowed, wounded and educated
Witches review – leaves you wowed, wounded and educated
Why Did Zeus Leave T1? Explained
Why Did Zeus Leave T1? Explained
A Magical (Half of a) Journey to the Land of Oz
A Magical (Half of a) Journey to the Land of Oz
How ‘The Sex Lives of College Girls’ Sets Up Leighton’s Exit in Season 3
How ‘The Sex Lives of College Girls’ Sets Up Leighton’s Exit in Season 3
9-1-1 Sneak Peek: Brad’s Ready To Saddle Up!
9-1-1 Sneak Peek: Brad’s Ready To Saddle Up!
What Jeff Probst Really Thinks About That Shot in the Dark Sacrifice
What Jeff Probst Really Thinks About That Shot in the Dark Sacrifice
Accused Season 2 Episode 5 Fumbles with Uncompelling “Margot’s Story”
Accused Season 2 Episode 5 Fumbles with Uncompelling “Margot’s Story”
How to Get Sold-Out Tickets
How to Get Sold-Out Tickets
Coachella 2025 Headliners: Lady Gaga, Green Day, Post Malone, and Travis Scott
Coachella 2025 Headliners: Lady Gaga, Green Day, Post Malone, and Travis Scott
Shaboozey Sings ‘A Bar Song (Tipsy)’ & ‘Highway’ at CMA Awards
Shaboozey Sings ‘A Bar Song (Tipsy)’ & ‘Highway’ at CMA Awards
Road Work: Post Malone/Coachella, Sabrina, Elvis Costello
Road Work: Post Malone/Coachella, Sabrina, Elvis Costello
Interview with Kirsten Pursell, Author of The Scarlet D
Interview with Kirsten Pursell, Author of The Scarlet D
10 Gripping True Crime Memoirs
10 Gripping True Crime Memoirs
Mafia Romance Meets a Fractured Fairy Tale in Emily McIntire’s “Hexed”
Mafia Romance Meets a Fractured Fairy Tale in Emily McIntire’s “Hexed”
Interview with Stephanie Brother, Author of Grump and Grumpier
Interview with Stephanie Brother, Author of Grump and Grumpier
25 Elevated Basics From the Gap Pre–Black Friday Sale
25 Elevated Basics From the Gap Pre–Black Friday Sale
Taylor Swift Wore an Easy Outfit Trend With Gucci Heels
Taylor Swift Wore an Easy Outfit Trend With Gucci Heels
Best Button-Down Shirts For Women
Best Button-Down Shirts For Women
Shop Carolina Herrera’s Kaleidoscopic Mexico City Show
Shop Carolina Herrera’s Kaleidoscopic Mexico City Show
The Beast of Walton Street Blu-ray Now Available from Scream Team Releasing
The Beast of Walton Street Blu-ray Now Available from Scream Team Releasing
Out of Darkness (2024) – Pelicula de Terror ⋆
Out of Darkness (2024) – Pelicula de Terror ⋆
Stephen King Calls This Netflix Hidden Gem “Bloody terrrific”
Stephen King Calls This Netflix Hidden Gem “Bloody terrrific”
‘Terrifier 3’ Will Be Home For the Holidays on Digital & Assorted Media
‘Terrifier 3’ Will Be Home For the Holidays on Digital & Assorted Media