First things first: Here at Who What Wear UK, we are firm believers in the joys of ageing. After all, what a privilege it is to have lived a life full of fun and to have the laughter lines to prove it? However, despite being downright dubious about a lot of the promises that certain anti-ageing products make, we’re also well aware that there’s no shame in wanting to keep your skin looking its best for as long as possible. And, for me personally, that means investing in a decent eye cream. Yes, despite my scepticism about the efficacy of eye creams while I was in my 20s, now that I’m in my early 30s and starting to see the first flurry of fine lines and long-lasting dark circles, I’m starting to notice a marked difference between the days that I use eye cream and those that I skip it.
But when it comes to choosing an eye cream that will target those classic signs of ageing, what should we actually be looking out for? To help, I called on Ewoma Ukeleghe, a medical and cosmetic doctor and clinical expert in skincare and non-surgical enhancement, for some expert advice.