NIGO has been keeping busy. First thing Friday (Feb. 18), the beloved fashion icon released the second single from his upcoming album, I Know NIGO. The track, “Want It Bad,” features Kid Cudi and was teased on the runway at NIGO’s Paris Fashion Week debut as artistic director of KENZO in January.
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On Tuesday, NIGO posted a video containing the track to his Instagram account, showing he and Cudi racing around a city at night and partying with friends. In the video, he tagged longtime collaborator and friend, Pharrell, also featured on the upcoming album. I Know NIGO will mark the 51-year-old Japanese tastemaker’s first solo album since 2000’s Ape Sounds. At the time, the now-fashion-icon had a much smaller following, not yet connected with his current A-list devotees who would come to discover him through his 1993 brand, A Bathing Ape.
I Know NIGO will feature artists including A$AP Rocky, Kid Cudi, Tyler, the Creator, Pusha T, and the Teriyaki Boyz (most known as the voice behind the theme song for The Fast and the Furious: Tokyo Drift), among others.
In February 2021, NIGO announced his signing to Steven Victor’s Victor Victor Worldwide, housed under Republic Records/Universal Music Group. Initially, Victor says NIGO only agreed to release a two-song EP. “Originally it was supposed to be just Pharrell and maybe Pusha, but then I started reaching out to different people, and everyone was just like, “Yes!” So I suggested we make it a full-length thing,” he told Complex in January. “Want It Bad” comes three weeks after NIGO’s last single, “Arya” featuring father-to-be, A$AP Rocky.
I Know NIGO is set to release on March 25, 2022.
Stream “Want It Bad” below.
