There was once a time that keeping up with fashion trends meant scanning the runways for key looks for the season ahead, but in the age of social media (and more specifically, TikTok), the way we shop has changed so quickly that trends can gain traction almost instantly, giving the runway no choice but to follow suit. With user generated fashion and styling content going viral on TikTok and filling our explore pages daily, it’s easier than ever to get new inspiration from real women and not just designers. So, the next time you’re wondering if you should spend your next paycheque on that Loewe bomber jacket, the chances are there’s someone who’s already tried, tested and reviewed it for you, and in a matter of weeks, leather bombers will be springing up everywhere.
At Who What Wear we like to stay ahead of the trends in a bid to weigh up which are the ones that are truly worth investing in, so when it comes to uncovering the newest, must-see looks for 2023, where better to start than TikTok. We’ve sat, scrolled, and put in the screen time to bring you the biggest viral trends currently dominating the app, and no matter your style, budget, or personal preference, we’ve rounded up an edit that has a little something for everyone.
So if you know your “Gorpcore” from your “Coastal Grandmother”, or you’re looking for the seasonal update to 2022’s “Romcom-core” aesthetic, keep scrolling for some of the most popular TikTok fashion trends and aesthetics from 2023 that are sure to carry into 2024 and beyond. You heard it here first.
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