How to Shop the Charmcore Trend: TikTok’s New Jewelry Craze

In the latest batch of reimagined Y2K trends, TikTok has managed to resurrect a peak early ’00s staple: charm jewelry. That’s right — the chunky charm necklaces and metallic charm bracelets that once dominated your accessories drawer are proving to be fashion’s most coveted commodity this fall. And they’re not just here to take over standard jewelry pieces; bag charms are also popping up on the arms of A-listers and style influencers alike, with designer brands like Coach and Kate Spade New York releasing their own novelty pieces.

So, what’s inspired this charmcore craze? For starters, few fashion accessories provide a more failsafe way to turn heads the moment you walk into a room — in part, because of their notoriously loud, jangly design. Charm jewelry also offers a more sustainable route for updating your wardrobe each season; rather than investing in a new work bag or necklace, you can simply reimagine your older pieces with charm accessories that’ll add some welcomed character (and color) to any style.

Much like friendship bracelets, the charmcore trend is all about wearing things that showcase your personality and play up your interests. It’s kitschy, it’s niche, and oftentimes even a little tacky — but that’s what makes it so fun. And if you’re looking to test out the charm jewelry trend for yourself but don’t know where to start, fear not — we’ve got you covered.

From earring charms to charm keychains that you can use to dress up your bags, boots, and more, we’ve rounded up the best charm jewelry to wear this season and beyond. Our top picks come from both charm jewelry brands and larger retailers like Nordstrom and Urban Outfitters. Looking for a specific style? Browse through our categories below.