The phrase “Pucci girl summer” hardly needs an introduction among fashion insiders. Last year, the term set the internet ablaze, with celebrities and influencers—think Hailey Bieber and Grece Ghanem—showcasing color-saturated, swirly printed looks. With the aesthetic continuing to dominate Instagram feeds, it feels less like a trend and more like a lifestyle. However, shelling out hundreds of dollars for a new top or swimsuit isn’t feasible for everyone. Luckily, H&M, Zara, and Mango currently offer a slew of Pucci-inspired pieces that capture the same sun-soaked glamour for a fraction of the price.
Though kaleidoscopic motifs have been a hallmark of the Italian fashion house since its founding in 1947, they’re hardly the only designs linked to the signature Pucci aesthetic. Other defining details include vibrant stripes, artisanal crochet, and sumptuous gold accents, particularly across the brand’s jewelry and footwear offerings. Fortunately, the aforementioned retailers are awash with pieces that evoke the Pucci spirit.
If you’re eager to tap into the Pucci girl aesthetic this summer, shop these 30 wallet-friendly finds from H&M, Zara, and Mango.
H&M
This tie-belt tunic dress is a real showstopper.
A sarong is the unsung hero of any vacation wardrobe.
H&M
Beaded Dangle Earrings
Pucci-inspired beaded earrings for $20? Sign us up.
H&M
One-Shoulder Satin Cape Top
Easy, breezy, and oh so chic.
No beach-bound wardrobe is complete without leather slides.
H&M
Cutout One-Shoulder Dress
Show some skin in this cutout dress.
You’ll reach for this necklace all season long.
H&M
Beaded Crochet-Look Halterneck Dress
Toss this over a bikini for your next pool party.
The price point on these rings is hard to beat.
H&M
Viscose Drawstring Shorts
These printed shorts are made for a tropical vacation.
Zara
ZARA
Printed Midi Dress With Combination Back
Expect to wear this on repeat in the months ahead.
ZARA
Color Woven Body Bag
A playful take on crochet bags.
ZARA
Wave Print Silk Scarf
Style this as a top or tie it around your head.
ZARA
Printed Pareo Midi Skirt
A good pareo skirt can go a long way.
ZARA
Floral Applique Heeled Sandals
The epitome of a statement shoe.
Dial up the sparkle with this beaded miniskirt.
ZARA
Metal Pieces Necklace
This gold necklace won’t go unnoticed.
ZARA
Printed Buckle Slide Sandals
Bring a playful touch to your sandal collection with this printed pair.
ZARA
Printed Satin Effect Shirt With Shoulder Pads
Throw it back to the ’80s with this shoulder pad–-adorned shirt.
ZARA
Metallic Teardrop Earrings
These teardrop earrings are sure to take your jewelry game to the next level.
Mango
Nothing screams summer quite like a white crochet dress.
MANGO
Combined Striped Printed Scarf
Everyone will be convinced this is Pucci.
We couldn’t love these chunky gold earrings more.
MANGO
Striped Knitted Shorts
Beat the heat in these striped knit shorts.
MANGO
Asymmetric Printed Top
Style this with your favorite denim for a casual-cute outfit.
MANGO
Link Circle Necklace
You’d never guess this necklace costs under $50.
MANGO
Leather Sandal With Shell Detail
Equal parts subtle and statement-making.
MANGO
Crocheted Shorts With Belt
These crochet shorts have infinite styling potential.
MANGO
Combined Resin Hanging Earrings
Spice up every summer outfit with these resin earrings.
MANGO
Flowy Printed Shirt
Layer this over a bikini for an effortless beach-day look.
