UPDATED with clarification of police involvement: A recent Peloton ad featuring former Sex and the City star Chris Noth was scrubbed from the company’s social media accounts Thursday after a story that included allegations of rape against Noth surfaced. Noth appeared in the first episode of HBO Max’s SATC reboot And Just Like That… last week, which featured a plot twist involving his Mr. Big character riding a Peloton. “Every single sexual assault accusation must be taken seriously,” a Peloton spokesperson said in a statement to Deadline. “We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot of the show. As we seek to learn more, we have stopped promoting this video and archived related social posts.” Peloton launched the spot when its sto …
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