If we’re good at anything here at Who What Wear, it’s finding luxe high-street items that look like they could be designer. It’s a talent we’re proud of, and it comes as a result of a few things: our genuine love for the great British high street, especially when it gets things really right; the sheer amount of time we spend combing through the new-in sections; and finally, our complex web of Slack channels that ping any time someone spots a true gem, ensuring we have an encyclopedic knowledge of the best items out there at all times.
The thing is, searching for premium-looking wardrobe classics that sit at the more affordable end of the scale is not just something we do for work; it’s how we build our own wardrobes too. Even the fanciest fashion people aren’t actually dressed head to toe in The Row every day, and I don’t know an editor out there who wouldn’t get excited when you told them the coat they’ve just complimented is actually an affordable buy they’ll wear year after year.
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