I Fear This $6 Concealer Will Make You Reconsider the $48 One in Your Makeup Bag

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

Like most of my other bags, my makeup case is filled to the brim with multiple products and random items that don’t really belong there. You may find a luxury blush smashed up against its $4 alternative, alongside breath spray and a pocket mirror. But now that my fellow editors and I have discovered SHEGLAM’s Hideaway Full-Coverage Concealer ($6), I’m reconsidering some of the products in my arsenal. We’ve tested thousands of products over the years, but complexion products tend to be the most difficult to get right—in other words, it takes a lot to wow us. The competition is stiff, but according to the reviews below, this concealer is coming out on top.

If you’re new to SHEGLAM, the brand’s M.O. is on-trend, effective products at an affordable price point. As evidenced by its social media virality, editor endorsements, and thousands of 4-star reviews, SHEGLAM keeps innovation at the forefront, and the Hideaway Full Coverage Liquid Concealer is a testament to that. Not only does it offer smooth, fresh coverage, but it actively supports the skin barrier with sodium hyaluronate, glycerin, and more. Some standout ingredients include caffeine and niacinamide to help brighten and even the undereye area, and nourishing shea butter, jojoba seed oil, and macadamia seed oil to give smooth coverage that doesn’t crease. The concealer is available in 14 shades, including four color correctors. Not sold just yet? Our editors added this concealer to their routines and gave us the play-by-play below.

“I’ve said it once, and I’ll say it again—I’m a SHEGLAM believer. I know some people might think, “For that price point, how good can the products really be?” And let me tell you firsthand, they’re really good. Never in my life would I have tried a purple concealer, but now, dare I say it may be my new go-to? It completely cancelled out my dull undereyes and instantly brightened them. I topped it off with a shade that actually resembled a skin tone, resulting in refreshed eyes that looked like I had a full night’s sleep. The formula is creamy and didn’t crease during the day (a huge win). I finished with a touch of blush and lip gloss because I wanted to keep my look pulled back for the day. I’ll be wearing this combo on repeat this summer.” — Anneliese Henderson, senior fashion editor

“If you know me, then you know I use no less than three concealers on a daily basis—one to disguise dark circles, one to cover up blemishes, and another on the center of my chin and forehead as a subtle, shimmer-free highlight. I don’t typically wear foundation—instead, I strategically apply concealer as my all-over base—so this three-concealer routine is a little less extra than it sounds. Rarely do I find a product that does it all, so I was particularly jazzed to find that this one formula worked flawlessly for my entire face. It has a full-coverage payoff to conceal blemishes (thank god—nothing irks me more than a formula that’s too sheer to do much disguising), yet the texture is lightweight and creamy enough to apply underneath the eyes without caking or creasing. In short, it’s the Goldilocks concealer my routine was missing. The shade Fair is my true skin match, camouflaging blemishes and evening out skin tone like a charm. Sold!” — Jamie Schneider, senior beauty editor

“The theme of my concealer routine is ‘trust the process.’ My makeup is heavily inspired by UK glam, and a major part of their style is bright concealer under the eyes. I’m talking two to three shades lighter than your typical shade, which is why I opted for the shade Nutmeg. I apply directly under the inner and outer corners of my eyes and blend over the entire eye area. Prepare to look a bit scary before that flawless finish peeks through. A little bit of product goes a long way. I love how creamy the formula is. It adds a nice sheer glow without looking too greasy under my eyes. My undereyes are incredibly hollow and a bit dark, so I’m always looking to add warmth, coverage, and brightness. This concealer does all three while blending seamlessly with my other complexion products. I topped my look off with blush and gloss for that light and glowy summer look.”