A new Stassi Schroeder era has officially arrived. A few weeks ago, I hung out with Schroeder for a fun project (more on that later), and I could immediately feel a new, electric energy radiating from her—not just because of her flawless outfit. (FYI, she was wearing chic white barrel pants, a black tank with a coordinating knit draped over her shoulders, and ballet-inspired heels.) That undeniable excitement? It’s all leading up to the highly anticipated premiere of House of Stassi, her brand-new Freeform and Hulu series.
Schroeder iconically teases at the end of the first trailer, “This time, I get to go back and do it, but on my terms. What could go wrong?” She’s, of course, referring to her Vanderpump Rules past as she transitions into her own spotlight. The new series promises an unfiltered look at her life as a mom, wife, author, and podcaster. Expect to see plenty of familiar faces from her inner circle—like Katie Maloney, Kristina Kelly, and Taylor Strecker—along with her husband Beau Clark, their kids, and her sister Georgi.
(Image credit: Lucio Andreozzi)
In honor of the premiere, Schroeder celebrated at The Corner Store in New York City and let me in on her getting-ready process before the event in her hotel room—complete with caviar and chicken tenders.
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(Image credit: Lucio Andreozzi)
The primary fashion goal for the evening? Go all out. “It’s House of Stassi premiere night. We had to go all out. You know how I always used to make a big deal about my birthday on national TV? Forget birthdays. Now, it’s about my premiere party. It’s my fucking premiere party, people!” Schroeder told me. She went on to explain the specific vibe for the party. “I’m giving chic raven. I look like your worst enemy showing up to your funeral, and I wouldn’t change a thing. The dress is by Nué Studio, and I simply never want to take it off,” she said.
(Image credit: Lucio Andreozzi)
Her number one rule when dressing for a big event? “The hair always has to match the vibe perfectly. Hair can make or break an outfit. That’s why we had to use the Kérastase Elixir Ultime Hair Oil to make sure my hair still had that perfect gloss effect, even with a messy updo,” she explained.
(Image credit: Lucio Andreozzi)
House of Stassi premieres on July 29 on Freeform, and you can stream the series the next day on Hulu. If you love her premiere look (obviously), you’re going to adore the fashion in the show. “Expect fashion that says, ‘classic, elevated, and just intimidating enough.’ Think elevated neutrals, chic monochrome moments, and enough chocolate brown, cream, and white to last you a lifetime. It’s polished, it’s effortless looking (which means it definitely wasn’t effortless), and it’s proof that being ‘basic’ is only an insult if you don’t do it exceptionally well,” she said. I’m here for it. Now, excuse me while I stop working and sit on my couch with a glass of pinot grigio—no, sauvignon blanc—for House of Stassi. Byeee.
(Image credit: Lucio Andreozzi)
Photographer: Lucio Andreozzi
Stylist: Maren Taylor
Hairstylist: Bradley Leake
Makeup Artist: Carly Fisher
