I’m Taking These Playful Accessories With Me Everywhere in 2025

No matter your age, receiving a cuddly companion from a loved one always brings joy, especially from the loveable Jellycat. The brand’s soft, colorful, and expressive characters have won the hearts of many (one search on social media will prove this), and its Valentine’s Day collection includes lively, themed friends packed with personality. Gifting a Jellycat is a no-brainer for the upcoming holiday. Plus, the brand creates adorable pieces that align with my favorite 2025 fashion trend: bag charms. Last summer, in an effort to bring some excitement back into our quiet-luxury-ified closets, accessorizing our accessories with everything from bag charms to shoe charms began rising in popularity. And i’m betting that this year, playful, personalized accessories will stay “in” amongst the fashion set. Of course, Jellycat has crafted its characters into adorable charms that I’m running to clip to my favorite bag.

Whether you’re shopping for a Valentine’s Day gift or for yourself (guilty), keep scrolling to see my favorite picks from Jellycat.