Shea Moisture Opens a Toronto Pop-up

Photography by pHarrisDesigns

It’s been a big week in beauty.

By Natasha Boateng

Date July 30, 2022

Shea Moisture celebrates Toronto’s Caribbean Carnival with a pop-up

Photography by pHarrisDesigns

The Toronto Caribbean Carnival is back in full force this weekend after two years of pandemic-related cancellations, and Shea Moisture, a popular haircare brand among those with curly and coily hair, is joining in on the important cultural celebration with a four day pop-up (the brand’s second Toronto Caribbean Carnival-themed event to date). Taking over the city’s downtown Stackt Market until Monday, August 1st, the Shea Carnival experience features complimentary hairstyling services provided by local black owned and operated salons and barber shops (shout-out to JouJou Hair Studio, The Curl Lounge, Hair By Glenna and Big House Barber Studios), as well as community talent including musicians, artists, media personalities, community leaders, speakers and local vendors.

Herbivore Botanicals releases an eye cream

For those making strides to shop all-natural and plant-based, vegan skin and body care line Herbivore Botanicals has a new eye treatment worth noting. Dubbed Moon Dew, the creamy a.m. and p.m. formula is powered by bakuchiol extract — a non-irritating plant-based retinol alternative — as well as botanical peptides to help reduce the appearance of fine lines and wrinkles over time with zero irritation.

Hey Humans is available at Shoppers Drug Mart

Photography courtesy of Shoppers Drug Mart

Now shoppers this side of the border can easily get their hands on Hey Humans, the eco-conscious and vegan body care line launched by the Smith family (hey Will, Jada, Jaden and Willow) back in 2021 and that features science-backed formulas bottled in sustainable packaging to help reduce plastic consumption. The full dermatologist-tested product line-up includes aluminum-free deodorants, hydrating body washes and nourishing body lotions and can be purchased at select Shoppers Drug Mart locations across Canada and shoppersdrugmart.ca.

Quo Beauty has a collaboration with Oceanworks

Photography courtesy of Shoppers Drug Mart

Shoppers Drug Mart’s in-house cosmetics brand, Quo Beauty, recently dropped its Big Planet, Big Love collection in collaboration with Oceanworks, a platform that strives to help brands measure their plastic footprint and find sustainable alternatives. Featuring close to 30 vegan and cruelty-free beauty products and accessories (think colour cosmetics, hair and makeup accessories, nail colour and jewellery), forward-thinking packaging is the focus here: Within you’ll find Oceanworks reclaimed ocean-bound plastic in the eye and face palettes, reusable accessories such as swabs and cleansing pads, and the use of bio-sourced materials from renewable vegetal sources in the brand’s plant-based nail colour range.

Meet e.l.f. Cosmetics viral Halo Glow Liquid Filter

If you haven’t heard about it all over the internet yet, drugstore beauty brand e.l.f. Cosmetics dropped its Halo Glow Liquid Filter earlier this month, and, according to TikTok fans and beauty gurus, it’s a dupe for the iconic Charlotte Tilbury Hollywood Flawless Filter — at less than half the price. Available in eight shades, the multi-use, skincare-meets-makeup hybrid is infused with squalane and hyaluronic acid to help both smooth and brighten the skin for a radiant soft-focus look. Don’t think of it as a foundation — it’s more of a complexion booster, meaning you can wear it alone or under makeup, add it to your foundation or even use it like a highlighter. You can find it in-store at Shopper’s Drug Mart and also online at shoppersdrugmart.ca (as of this week).

Benefit Cosmetics drops a new brow pencil

When you’re working with sparse brows, a good eyebrow pencil is high on the makeup bag list. Benefit Cosmetics’s innovative GimmeBrow+ Volumizing Pencil combines silk cotton tree fibers and fine powder to help you build visible depth, dimension and lightweight volume on existing hairs.

Oribe launches a limited-edition texturizing spray

Photography courtesy of Oribe

So many hairstylists count Oribe’s Dry Texturizing spray among their all-time faves for adding quick shine, volume and texture to the hair. This week, the iconic hair spritz has received a limited-edition makeover. Featuring an illustration of co-founder and legendary hairstylist Oribe Canales, the playful packaging pays homage to Canales who was instrumental in the creation of the popular product.

First Aid Beauty has a vitamin C serum for sensitive skin

Vitamin C is one of those do-it-all skincare ingredients. The powerful antioxidant promises to do everything from fading dark marks to fighting free radicals (which break down collagen) to diminishing fine lines and wrinkles. For those with sensitive skin, First Aid Beauty has you covered. The brand’s new lightweight 10% Vitamin C Brightening Serum has been specifically developed to treat hyperpigmentation and defend against surface-free radicals without causing skin irritation or leaving any stickiness behind.

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