Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys and ideas that are preoccupying my mind this month. Think homewares, outerwear and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
Dear readers, I want to just apologise on behalf of the fashion-magazine industry for our overuse of certain phrases. The trouble is, there are only so many ways we can say “this is a nice top,” so we default to flashy buzzwords as shorthand for really quite simple concepts. For example, the term “wardrobe basics” is essentially our way of saying “you’re going to wear this item of clothing a lot, it won’t look out of date in 12 months’ time, and it will be so easy to style that you can forgo your usual outfit-induced morning meltdown.” But of course, that’s far too long-winded to type out.
So when I say that blazers are my go-to item of clothing within my “basics arsenal,” all I really mean is this: “I like blazers, I wear a blazer at least once a week, I think blazers are an item of clothing that will never go out of style, and I think you should consider getting yourself a blazer.” Good, I’m glad we got that straightened out.
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