All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Looking for the best budget mascara? TikTokers have been raving about a drugstore lash paint that you can buy online for $5 or less.
Essence Lash Princess False Lash Effect Mascara has been the No. 1 selling mascara on Amazon for months. Designed to give you the false lash effect without false lashes, the popular Lash Princess mascara serves up a voluminous look at a budget-friendly price, and based on more than 273,000 Amazon reviews and tons of TikTok reviews, it’s easy to see why so many people are absolutely obsessed with this makeup must-have.
Essence mascara has been on best-sellers list for a couple of years now. It’s so popular, in fact, that a tube of mascara sells every 10 seconds, according to People.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
The manufacturer recommends applying one coat for instant defined volume, and two to three coats for a bolder, more voluminous look. Lash Princess all-day wear mascara features a conic fiber brush to sculpt and coat every lash giving you definition and volume without globs or clumps.
.
Amazon
Essence Lash Princess False Lash Mascara
$4.99
The popular Lash Princess mascara retails for $4.99 at Amazon, and you can find it at other major retailers such as Target, CVS, Ulta Beauty and Walmart. The mascara is free of alcohol, parabens, oils and fragrances. Want to stock up on multiple tubes of mascara? Click here to purchase a three-pack of Lash Princess mascara.
Founded in 2001, Essence Cosmetics is a boutique brand “dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics.”
Want more Essence Cosmetics products? The Lash Princess family includes Sculpted Volume Mascara, False Lash Effect Waterproof Mascara and Princess Curl Mascara and Princess Volume Mascara. You can also find bundles at Amazon like this Lash Princess bundle ($8.99) and mascara and primer set ($9.98).
Besides mascara, Essence Cosmetics carries an array of eyeliners (pencils, liquid eyeliner and waterproof eyeliner), eyeshadow, highlighter, makeup brushes, brow gel, brow pencils, lipgloss and more.
:quality(85):upscale()/2026/07/08/580/n/1922564/f78867556a4e48f63e2a99.33534786_.jpg "Keke Palmer Wowed in a Metallic Corset at Essence Festival – Get Her Look Starting at")
:quality(85):upscale()/2026/07/06/655/n/49352476/b5895de25ab74fb2_imgi_1_733172791_18633218026037720_235082600448149611_n.jpg "Shop J Lo's Wedding Guest Look For Taylor and Travis's Wedding – Starting at")
:quality(85):upscale()/2026/06/17/796/n/1922564/2d1048706a32e253a32346.96073123_.jpg "The Hottest Item in Fashion This Summer? A Soccer Jersey")
