Tom Brady Teams Up With Ferrero For A $1 Million Watch Party Giveaway

Tom Brady is teaming up with Ferrero this summer for the Go All In sweepstakes. A lucky U.S. resident could walk away with $1 million just for buying snacks.

Brady posted about the deal on Instagram this week, writing: “Old habits die hard. But who cares when you have the best watch party snacks? #GoAllIn with any 2 Ferrero brands and you could enter to win $1M.” The post was clearly tagged as a paid ad.

The retired quarterback knows a thing or two about going all in. He spent 23 seasons in the NFL and won seven Super Bowls. Brady officially retired in February 2023, and he’s been building his post-football brand ever since. Fox Sports locked him in for a broadcasting role, and he’s had his hands in several business deals along the way. Adding a Ferrero partnership fits the playbook.

The sweepstakes is easy to enter. Pick up any two Ferrero brand products and you’re automatically eligible. The brand’s lineup includes Ferrero Rocher, Nutella, and Kinder, among others. There are a lot of familiar names to choose from.

The contest is open to residents of all 50 states, Washington D.C., and Puerto Rico. You need to be 18 or older to enter. Ferrero is also offering a free entry option for anyone who skips the purchase. All the rules and the no-purchase entry are available at goallinandwin.com. Ferrero U.S.A., Inc. is the official sponsor.

The deadline is July 31, 2026. That’s a few weeks away, so there’s still time to get in.

The timing of the campaign makes a lot of sense. Football preseason kicks off in August, and watch party season is heating up right now. Brady is the obvious name for that audience. His career was built on big games and clutch moments, and that energy carries over well to a gather-around-the-TV campaign.

Ferrero’s products are already watch-night staples for a lot of people. Nutella doesn’t need an introduction. Neither does Ferrero Rocher. Pairing those products with Brady’s name and a seven-figure prize gives the campaign a nice boost heading into summer’s final stretch.

For anyone who’s already a Ferrero household, the sweepstakes is essentially a freebie. Grab your usual Ferrero products and throw your name in the hat for $1 million. That’s a pretty good deal.

Brady has spent the past few years building a brand that lives well beyond football. Ferrero fits that lane comfortably.

July 31 is the cutoff. Watch party planners have a few weeks left to grab their snacks and get their entries in.