Photography courtesy of J.McLaughlin
Including a cult-favourite fragrance brand and a fine jeweller.
By Ivy Tang
Date October 3, 2022
October is Breast Cancer Awareness Month, a time when beauty, fashion and lifestyle brands partner with charities to spread awareness and fundraise for life-saving breast cancer research. Often, these efforts involve donation campaigns and dedicated products — typically in varying shades of pink.
This year, Estée Lauder Companies continues its breast-cancer awareness campaign with themed skincare, makeup and fragrance from an extensive list of brands (such as Estée Lauder, La Mer and Jo Malone London), with a percentage of proceeds dedicated to the Breast Cancer Research Foundation. Several fashion labels — from Jimmy Choo to David Yurman — are also participating in fundraising efforts.
Ready to support the cause yourself? Shop some of the most stylish finds of 2022 for Breast Cancer Awareness Month:
Estée Lauder
Advanced Night Repair Synchronized Multi-Recovery Complex
($139, Estée Lauder)
As part of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate 20 per cent of the purchase price of the Advanced Night Repair Synchronized Multi-Recovery Complex, up to a maximum of $268,000, to BCRF from September 1, 2022 to June 30, 2023 — or while supplies last.
Jimmy Choo will donate 20 per cent of the purchase price from items in its BCRF collection, up to $100,000 U.S.
Bobbi Brown
Proud to Be Pink Crushed Oil-Infused Gloss Duo
($49, Bobbi Brown)
Bobbi Brown will donate 100 per cent of the purchase price of Proud to Be Pink Crushed Oil-Infused Gloss Duo, up to a maximum of $110,000, to BCRF from September 6, 2022 to June 30, 2023 — or while supplies last.
David Yurman
Cable Collectibles Pavé Plate Necklace in 18K Rose Gold with Pink Sapphires
($1,800, David Yurman)
Through the month of October, David Yurman will donate 20 per cent of the purchase price from a wide assortment of pieces to BCRF.
A limited-edition version and will donate 5% of proceeds from every purchase to Susan G. Komen and 5% to Breast Cancer Society of Canada.
Smythe
Duchess Blazer Rethink Pink
($725, Smythe)
Throughout the month of October, Smythe will donate $50 to Rethink Breast Cancer from every purchased Duchess Blazer in Rethink Pink. There will be a minimum donation of $5,000.
KISS
imPRESS Color Press-On Manicure in Think Pink
($10, KISS)
A selection of KISS lashes and nails and imPRESS press-on nails are part of this year’s Breast Cancer Awareness Month Collection. Ten per cent of the purchase price of each sale will go towards the Breast Cancer Research Foundation ($10,000 minimum), plus the brand will make an additional donation to the Canadian Breast Cancer Foundation.
La Mer
Crème de la Mer The Moisturizing Cream
($135, La Mer)
La Mer will donate 100 per cent of the purchase price of the 15ml Crème de la Mer The Moisturizing Cream, up to a maximum of $110,000, to BCRF from October 1, 2022 to June 30, 2023 — or while supplies last.
Biko
Rio Hoops in Medium, Rose Gold
($125, Biko)
This October, Biko will donate 20 per cent of each piece sold from a curated collection. The proceeds will support Rethink Breast Cancer, whose mission is to educate, empower and advocate for system changes that improve the experience and outcomes of those with metastatic breast cancer.
Jo Malone London will donate 50 per cent from the purchase price of Peony & Blush Suede Cologne, up to a maximum of $60,000, to BCRF from October 1, 2022 to June 30, 2023, or while supplies last.
Lashgod
Peek-a-Boo-Pink Strip Lashes
($27, Lashgod)
For the month of October, Lashgod will donate 15 per cent of proceeds from sales of their new “Peak-A-Boo Pink” collection to the Breast Cancer Society of Canada.
J.McLaughlin will donate 10 per cent of proceeds from its limited edition scarf to breastcancer.org. And when you shop online or in-store on Think Pink Saturday, October 16, J.McLaughlin will donate 10 per cent of all proceeds to the organization.
For the sale of each special Breast Cancer Canada gift set, which includes a bouquet, vase, gourmet candies, and luxe body scrub, Callia Flowers will donate $10 to the organization.
:quality(85):upscale()/2024/07/22/730/n/1922564/740933db669e89a37bb346.41934063_.png "15 Sunglasses For Fall, From Editor-Loved Styles to Celebrity-Approved Frames")
:upscale()/2026/10/13/153/n/1922564/tmp_RifOqX_d39230e02ba15bb7_Untitled_-_July_08_2026_at_16.34.00-4-Main_2_up_-_1456x970.png "I Put Kylie Jenners Meta Glasses to the Test and I Have Thoughts")
:quality(85):upscale()/2026/10/14/739/n/1922564/2321331c6acfb17488fb99.70103842_.jpg "I Tested This Viral Luxury Fashion Rental App and It's a Wardrobe Game-Changer")
:quality(85):upscale()/2026/10/13/140/n/1922564/a1d5fb6e6acee770e6ae06.49031342_.png "10 Meta Glasses That Combine AI and Fashion, Including My New Favorite Pair")
