When you think of Amazon, luxury beauty might not be the first thing that springs to mind. While we would usually make a B-line to Amazon when we’re in need of a new book or an extension lead on next-day delivery, it’s not the first port of all for buying your luxury skincare serums and moisturisers. However, that is about to change.
Amazon has now launched Luxury Stores, a dedicated landing page on Amazon, which is about to change how we shop for premium fashion and beauty online. You can shop designers such as Christopher Kane and Altuzarra, but most excitingly—in my role as a beauty editor—is that you can now shop premium beauty brands too. All of which you can access with the fast delivery that Amazon is known for. Plus, you know that you’re buying from a genuine source.
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