Grimes has formed a new AI girl group called NPC. The collective features infinite members who can be voted in or out, except for core members such as the baby Warnymph, according to press materials. Today, NPC has shared its first single, titled “A Drug From God.” Grimes made the track alongside house artist Chris Lake. Hear it below, via Astralwerks and Black Book Records.
Grimes first teased her collaboration with Lake on Instagram earlier this year, posting a live snippet of “A Drug From God.” Yesterday, Grimes took to the platform to announce NPC officially.
According to a press release, NPC are “a vehicle for experimentation in new technologies as they become available such as generative characters and music, diff types of animation, AI-assisted art as well as spiritual technology in that Grimes can create as other people in order to reduce the psychic pain of being in the public eye.” The description continues:
NPC will hone the concepts of Art Angels and Miss Anthropocene, finally manifesting the endless characters in Grimes’ head. NPC can do all the things humans cannot. NPC will eventually be playable, customizable, and able to cater to each individual listener’s unique desires. Decentralized Popstardom. Made, not Born.
Read “Alter Ego Wants to Be the Future of Singing Shows, But It’s Stuck in the Past” over on the Pitch.
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