Amazon Prime Day Canada: The Very Best Fashion Deals

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From straight-leg jeans and timeless sunglasses to the perfect slip skirt and classic watch, Amazon Prime Day is the right time to restock your wardrobe with modern essentials.

By Jennifer Berry

Date July 11, 2023

We hope you had a good night sleep and a strong morning coffee — Amazon Prime Day is officially here and that means you have some shopping to do. From deals on everything from viral beauty products to must-have fitness gear at up to 50% off, it’s worth carving out a little online shopping time over the July 11-12 time period. And did you know that Amazon Canada has some low-key great style finds, too? We scoured the Prime Day sales to find the best Amazon Prime Canada fashion deals. Here, we round up 10 style staples — including straight-leg blue jeans and timeless aviator sunglasses that flatter everyone — you won’t regret snapping up on Amazon Prime Day 2023.

RELATED: How To Shop Amazon Prime Day 2023

The classic denim: Levi’s Wedgie Jeans

Up to 40% off

There’s a reason Levi’s Wedgie jeans are a best-selling style that fashion lovers keep coming back to — they really are that good. With a perfect straight-leg (skinny jeans, who?) made from fabric that’s just the right amount of rigid at a price point you can’t beat for quality denim, they’re a perennial fave. Amazon Prime Day is the best time restock your denim drawer with some washes discounted up to 40%.

Buy it here: Levi’s Women’s Premium Wedgie Icon Fit Jeans

The universally flattering sunglasses: Ray-Ban Classic Aviators

Up to 35% off

You know what’s an instant mood-booster? A new pair of sunnies. The right frames have the power to transform your look — or become the signature style that you always return to. Ray-Ban’s aviators, with their flattering shape and delicate gold wire frames, can do both.

Buy it here: Ray-Ban RB3025 Classic Aviator Sunglasses, Gold/Green Polarized, 62 mm

The on-trend runner: Adidas Sambas

Up to 30% off

Don’t ask questions, don’t hesitate, just throw these of-the-moment sneakers into your Amazon Prime Day shopping cart as fast as humanly possible. The fashionista-beloved shoe that was sold out for months at 30% off? Yes please!

Buy it here: Adidas Samba Classic Running Shoe

The wear-everywhere shorts: Danskin Seven-Inch Bike Short

Up to 25% off

Yes, black bike shorts are a modern-day wardrobe staple, as ubiquitous as a pair of jorts in the summer. Toss these ultra-soft babies on with an oversized sweatshirt, white crew socks and sporty sneakers and you’re practically Princess Diana.

Buy it here: Danskin Women’s Essentials Seven Inch Bike Short

The polished timepiece: Timex Black Leather Watch

Up to 29% off

You might already have an ultra-functional (and cute) Apple Watch, or perhaps you favour a menswear-inspired link timepiece. Consider adding a slim, elegant watch like this Timex style to your rotation. It’s seriously timeless.

Buy it here: Timex Women’s 2H341 Easy Reader With Date, Black Leather Watch

The elevated jean jacket: Levi’s Baggy Trucker Jacket

Up to 29% off

You always need some kind of lightweight topper in your wardrobe and denim is a versatile choice. But now’s not the time for the cropped blue jean jackets of the early 2010s. The new classic is the oversized jean jacket in a vintage-inspired wash. This inky iteration will look stylish over all your summer dresses.

Buy it here: Levi’s Women’s Baggy Trucker Jacket in Black Stonewash

The comfy bra: Calvin Klein Seamless Wirefree Bralette

Up to 35% off

When was the last time you restocked your bra drawer? Can’t remember? Don’t stress, just click add to cart on this mega-soft, tag-free (bye-bye, itchiness!), wireless bralette. If you’re not convinced yet, just look to its 4.4 star rating and almost 6,000 reviews.

Buy it here: Calvin Klein Women’s Invisibles Comfort Seamless Wirefree Lightly Lined Triangle Bralette

The slip skirt: The Drop Maya Silky Slip Skirt

Up to 28% off

There’s a good chance you already own a silky slip skirt or two. Amazon Prime Day is the best time to add another one of these nouveau classics to your assortment — The Drop’s Maya style has tons of colours with some marked down.

Buy it here: The Drop Women’s Maya Silky Slip Skirt

The loungewear essential: New Balance French Terry Sweatpant

Up to 63% off

We might not be wearing sweatsuits like we were in 2020 (and 2021, and a lot of 2022), but a pair of slightly fitted joggers are remain a style essential for when you want to be unapologetically cozy but still cute. Enter: trackies with a vintage sporty feel, like this pair from New Balance. Just add dad sneakers.

Buy it here: New Balance Women’s NB Essentials French Terry Sweatpant

The perfect basic t-shirt: Hanes Women’s Crew Neck Tee

Up to 19% off

What’s better than a crisp new  T-shirt? Fresh tees in every colour of the rainbow, that’s what! These 100% cotton crewneck tops are the ideal basic — slim enough to layer, super soft and well-priced.

Buy it here: Hanes Women’s Short Sleeve Nano-t Crew Neck Tee

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