Fashion

9 of Azazie’s Most Affordable, Bestselling Wedding Dresses


master mentalism tricks

9 of Azazie’s Most Affordable, Bestselling Wedding Dresses

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Founded in 2014 by Charles Zhong, the online retailer Azazie introduced custom tailoring (in sizes 0-30) to its affordable bridal space just one year later. Taking a sustainable approach to wedding-dress design, the gowns are made to order and usually decided upon after the “try at home” option is utilized. The program invites brides, bridesmaids, or anyone in the wedding party to select three different looks to be shipped to their homes anywhere in the US. The in-app “try it on” feature, meanwhile, allows shoppers to adjust the skin tone and body type of the model they’re viewing on the product page, so they can better imagine how it will look on them.

It’s technology like this that helped the bridal retailer gain momentum, according to chief marketing officer Ranu Coleman. “We follow Fashion Week and bridal trends very closely in order to stay ahead of the trends. We also study customer behavior on our website and app for key terms that are gaining momentum,” she explains to POPSUGAR. “In addition, we survey our customers before launching new styles and everything we do is data and trend driven.”

Coleman revealed that for 2023, research led the team to invest largely in 3D embellishments, florals, and interesting surface textures — all of which you’ll see reflected in the current top-selling gowns. Coleman says that the company typically notices a surge in sales and traffic immediately following Christmas, since the holiday is such a popular time to get engaged.

While the wedding dresses are so appealing because they can be ordered from the couch — and most of them are well below $1,000 — the bridesmaid offerings are also desirable, with Serena Williams memorably sporting the Kaleigh silhouette in candy pink for friend Hayley Schinault’s special day in 2019.

Ahead, discover Azazie’s all-time bestselling wedding dress, plus its most popular gowns of the year.

Read The Full Article Here


trick photography
How Much Money the UFC Superstar Has Earned – Hollywood Life
How Much Money the UFC Superstar Has Earned – Hollywood Life
Keke Palmer Started Crying After Being Reminded That It’s “Not Normal” To Have Been Her Family’s Breadwinner At Age 12
Keke Palmer Started Crying After Being Reminded That It’s “Not Normal” To Have Been Her Family’s Breadwinner At Age 12
Conan O’Brien on Robin Williams’ Ugly Gift After Tonight Show Firing
Conan O’Brien on Robin Williams’ Ugly Gift After Tonight Show Firing
5 Things to Know About the Country Singer – Hollywood Life
5 Things to Know About the Country Singer – Hollywood Life
Layla review – Bilal Hasna shines
Layla review – Bilal Hasna shines
Here’s What Cara Delevingne Said About Living With Taylor Swift
Here’s What Cara Delevingne Said About Living With Taylor Swift
The Differences Between the Movie and the Broadway Show
The Differences Between the Movie and the Broadway Show
Witches review – leaves you wowed, wounded and educated
Witches review – leaves you wowed, wounded and educated
Parker, Rick & Tony Hit Big Trouble – Can They Recover? (RECAP)
Parker, Rick & Tony Hit Big Trouble – Can They Recover? (RECAP)
Silo Season 2 Episode 2 Review: Order
Silo Season 2 Episode 2 Review: Order
How ‘The Sex Lives of College Girls’ Sets Up Leighton’s Exit in Season 3
How ‘The Sex Lives of College Girls’ Sets Up Leighton’s Exit in Season 3
9-1-1 Sneak Peek: Brad’s Ready To Saddle Up!
9-1-1 Sneak Peek: Brad’s Ready To Saddle Up!
Kendrick Lamar Releases Surprise New Album, ‘GNX’
Kendrick Lamar Releases Surprise New Album, ‘GNX’
23 New Rock + Metal Tours Announced This Past Week
23 New Rock + Metal Tours Announced This Past Week
How to Get Sold-Out Tickets
How to Get Sold-Out Tickets
Coachella 2025 Headliners: Lady Gaga, Green Day, Post Malone, and Travis Scott
Coachella 2025 Headliners: Lady Gaga, Green Day, Post Malone, and Travis Scott
Book Riot’s Deals of the Day for November 22, 2024
Book Riot’s Deals of the Day for November 22, 2024
5 Wickedly Good Books to Read Alongside Your “Wicked” Viewing
5 Wickedly Good Books to Read Alongside Your “Wicked” Viewing
Interview with Kirsten Pursell, Author of The Scarlet D
Interview with Kirsten Pursell, Author of The Scarlet D
10 Gripping True Crime Memoirs
10 Gripping True Crime Memoirs
Kaia Gerber Resurrects the Olsens’ Favorite It Bag
Kaia Gerber Resurrects the Olsens’ Favorite It Bag
25 Elevated Basics From the Gap Pre–Black Friday Sale
25 Elevated Basics From the Gap Pre–Black Friday Sale
Taylor Swift Wore an Easy Outfit Trend With Gucci Heels
Taylor Swift Wore an Easy Outfit Trend With Gucci Heels
Best Button-Down Shirts For Women
Best Button-Down Shirts For Women
Martin Scorsese Loves This Modern Horror Masterpiece Now Streaming on HBO’s Max
Martin Scorsese Loves This Modern Horror Masterpiece Now Streaming on HBO’s Max
Original ‘Black Christmas’ Will Get Another Theatrical Run After 50 Years
Original ‘Black Christmas’ Will Get Another Theatrical Run After 50 Years
The Beast of Walton Street Blu-ray Now Available from Scream Team Releasing
The Beast of Walton Street Blu-ray Now Available from Scream Team Releasing
Out of Darkness (2024) – Pelicula de Terror ⋆
Out of Darkness (2024) – Pelicula de Terror ⋆