From your lashes and lips to your fingertips, show your true colours with the boldest pride-inspired collection from Quo Beauty
By Shoppers Drug Mart
Date June 6, 2022
The meaning behind makeup has continued to expand as the beauty space has taken off over the last decade. Many turn to it to bring out their natural features, others use it as a tool to make a powerful statement, and some express their identity through its colours and textures. Whichever way you choose, it’s a transformative medium and every June, as we celebrate love, members of the 2SLGBTQIA+ community breathe life into this form of storytelling.
This year, Canada’s very own iconic beauty destination, Shoppers Drug Mart, is encouraging Canadians everywhere to “Get loud for Pride!” with the launch of their limited-edition Quo Beauty Pride Collection, with a portion of proceeds supporting Pflag Canada—a local organization committed to helping Canadians navigate their sexual orientation, gender identity and gender expression. With a new assortment of Pride-inspired makeup and accessories—from vibrant eye, lip and nail colours to rainbow-themed makeup brushes, lashes, jewelry and accessories—the 2022 Pride lineup is one of Quo Beauty’s biggest and boldest collections. The cherry on top? The entire collection comes with minimal packaging and is vegan, cruelty-free and PETA-certified.
What better way to up the glam factor than a partnership with Canadian drag icon and TV star, Icesis Couture?
“Bright, vibrant colours are essential for creating fabulous Pride looks. This year, I’m turning to my new favourite eyeliners and eyeshadows from the Quo Beauty Pride Collection,” says Icesis. “Pride Month is a great time to think outside the makeup bag and use beauty products more creatively, like experimenting with liquid liners to create bold graphic looks.”
Inspired, yet? Whether you want to recreate Icesis’ look or come up with your own, we sat with Shoppers Beauty Pro, Dee Sikora, to get the tea on this collection and how you can slay your way through Pride this year.
This must-have eye palette delivers rich pigments and a vibrant range of 12 colours that will leave you beaming with pride. “This is a great palette for artful experimentation and offers easy ways to add a pop of colour for someone who’s just starting to play with makeup,” shares Dee.
With a fine felt tip and steady flow of bright and colourful liners, you can truly wing it your way and explore colour as a form of self-expression through unconventional looks with the Quo Beauty Heart Liquid Liners. Hot tip from Dee: “Try pairing your eyeshadow with a contrasting eyeliner. For bolder looks, apply multiple shades of liquid eyeliner and connect the lines to create extended or layered wing effects.”
A full-coverage, transfer-free matte liquid lipstick is key for an alluring pout this season, and this lipstick range is an easy way to add instant bursts of colour to your lips and even your face. “Pair your favourite shades to create an ombre lip effect,” shares Dee. “And you can take your kissable look on the go by simply popping one or more of these into your purse, fanny pack or pocket for on-the-go touch-ups.”
Cruelty-free and made with 100 per cent synthetic fibres, this set gives you five essential brushes that offer high-performance application. Perfect for anyone, Dee shares that “Quo Beauty brushes are affordable and accessible with quality that professionals enjoy, but also easy for a beginner to use.”
Whether you’re rushing off to a Pride party or if you just don’t have the patience to sit through all the drying stages that come with an extensive nail art look, quick-drying polish is the people’s champ. Dee shares that this range of polishes is “another easy way to express yourself by creating colourful nail looks.” They suggest starting with a solid or clear base and then getting “loud by adding multi-coloured dots or painting each tip a different colour.”
Explore the limited-edition Quo Beauty Pride Collection in stores and online at Shoppers Drug Mart and Pharmaprix now until supplies last.
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