Hailey Bieber Embroidered Her Name Onto Her Satin-Bow Thong

Remember the days-of-the-week underwear? Well, Hailey Bieber is taking it to the next level with her version of the ’90s trend, posing in an intimates set that is hers and hers only. In a series of Instagram photos, she rocks a personalized thong with the name “Hailey” written across the front. Bieber’s washed-out, almost Polaroid-effect snap on the social media platform is a fitting choice for the retro style.

Against a white background, the 25-year-old wears a matching lingerie set crafted of white cotton pointelle. The top is a cropped spaghetti-strap tank, and the bottom is a classic thong, both accented with tiny white satin bows at the front. On her thong, embroidered with turquoise, you can read the name “Hailey.”

The post itself is, in caption, about her beauty line, Rhode, reading, “This weekend feeling cozy at home. Restoring my skin.” But honestly, we can’t quite get past the perfect matching underwear set. Bieber’s set is from the brand Cou Cou Intimates. You can shop the tank for $48 and the thong for $26. It seems as though the personalization was an outsourced job, however.

And though this particular lingerie set is not designed by Victoria’s Secret, the brand for which Bieber currently serves as a spokesperson, we’re loving all of her inspirational underwear looks. Her latest understated intimates moment is a decidedly different vibe than her last Instagram post, where she modeled a skin-toned sheer lace bodysuit that felt more sultry but just as memorable.

Scroll up to see her monogram underwear and the crop top to match.

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