Fashion

From Butterscotch Body Mist to the Lip Oil Selena Gomez Wore to Taylor Swifts Wedding—15 Beauty Launches Worth the Hype


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July has been quite the whirlwind in the fashion and beauty departments. It started off with a bang with the Taylor Swift and Travis Kelce wedding, and though we’re still waiting with bated breath to see the bridal looks, notable guests like Dakota Johnson and Zoë Kravitz certainly gave us something to swoon over. Then came The Odyssey press tour, during which Zendaya dropped jaws every single time she appeared on the red carpet. (If you’re curious how she achieved her Athena-esque glam at the London premiere in particular, we have the full breakdown.) Just last week, Charli XCX released her eighth album, Music, Fashion, Film, which has a grittier sound and rock influences that coincide with her maximalist beauty aesthetic. Throughout these spectacular pop culture moments, we Who What Wear editors were fed a bounty of beauty launches, from a body mist that makes you smell downright “lickable” to the exact lip oil Selena Gomez wore to the aforementioned wedding of the year.

It was nearly impossible to whittle down all the highly anticipated drops, but after much reflection and some debate, we’d say this list of 15 products reflects the absolute best. Below, shop all of our July standouts.

Alyssa Brascia, Associate Beauty Editor


Selfie of WWW editor Alyssa Brascia.

Armani Beauty Dolci Blush

Rare Beauty Soft Pinch Lip Oil Stick​

Clarins Double Serum Eye

Marc Jacobs Beauty Flashes Lash-Defining Volume Mascara

Kaitlyn McLintock, Beauty Editor


Selfie of WWW editor Kaitlyn McLintock.

Lemme Fiber & Probiotic Gummies

Bano Milk Thistle Repair SOS Ampoule Pads

Abib Glutathione Kojic Acid Eye Patches

Sabrina Talbert, Assistant Beauty Editor


Selfie of WWW editor Sabrina Talbert.

Loops x Dune: The Lifeguard Miracle Duo

Farmacy Green Clean Juicy Gel Cleanser

Jamie Chevron, Senior Beauty Editor


Selfie of WWW editor Jamie Chevron.

Youth to the People Superfood Retinol Plant Protein Balm

Sofie Pavitt Face Studio-Smooth Microdermabrasion Treatment Scrub

KS&Co Backcombing Texture Stick

Erin Jahns, Beauty Director


Selfie of WWW editor Erin Jahns.

By Rosie Jane Mixtape Body + Hair Mist

Tatcha The Matcha Foam Cleanse

Sisley Paris Black Rose Concentrate Radiant Youth Serum

Why Trust Who What Wear

At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

Latest Videos FromWho What Wear

We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.

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