As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
As one of the newest faces to join Victoria’s Secret’s inclusive VS Collective program, Hailey Bieber is starring in a glamorous photo shoot wearing the lingerie giant‘s swimwear and lingerie. The 25-year-old Rhode founder showed off the Essential string bandeau bikini, which comes in a shoreline blue color way with a slight metallic sheen.
Photographed at home by Adrian Martin, Bieber also posed in a sea-glass Wicked balconette bra and matching lacy hipster thong; the So Obsessed wireless push-up in raspberry; and a very on-trend black lace teddy with hip cutouts and a thong back, all of which are still available to shop.
In the shoot, she debuted a natural, piece-y hairstyle in a slightly darker tone than her mushroom brown, styled by Irinel de León. For makeup, she went with a soft glow by Leah Darcy. She took the minimalist route with her accessories, adding just two delicate gold architectural rings.
Bieber joins a growing list of positive change-makers who VS is tapping to represent the brand’s new direction, including recent additions Justine Skye and Jasmine Sanders. Paloma Elsesser is one of Victoria’s Secret’s most prominent curve spokesmodels so far, and we hope to see more diversity delivered as the brand continues to evolve.
Ahead, you can shop Bieber’s bikini set, along with some of the other lingerie pieces she modeled.
:quality(85):upscale()/2024/11/15/967/n/1922564/2aa2e79e6737c7521833b3.89773182_.png "Best Button-Down Shirts For Women")
:quality(85):upscale()/2026/05/11/678/n/1922564/5eada73d6a01f2d3b10453.48636618_.jpg "Lisa Wore an Under-0 Bra Top to the Met Gala After Parties Plus More Celebrity Looks")
