Hugo Releases Its First NFT Collection + More Fashion News

Hugo x Imaginary Ones World Mental Health Day NFT

Considering a new boot style for the fall? Acne Studios’ latest collab just might be a fit.

By Sarah Mariotti

Date October 15, 2022

Hugo launches an NFT collection titled “Embrace Your Emotions”

Hugo x Imaginary Ones ‘Embrace Your Emotions’ NFT Collection

Hugo has recently joined the list of fashion brands that use NFTs. With the help of the metaverse experts at Imaginary Ones, the label has created a 360-degree digital experience with an overarching theme of emotions. Its aim? To encourage everyone to connect with how they’re feeling, whether positive or negative.

In early November, the exclusive Hugo x Imaginary Ones NFT collection will release 1,001 3D animations, including five headlining characters that each represent an everyday emotion. One special NFT that encapsulates the overarching theme of the collection has already been released and was auctioned off in honour of World Mental Health Day (October 10), with 100 per cent of proceeds sent to Youth Aware of Mental Health. It’s an exciting push in a new direction for Hugo.

London-based label Daska releases a new collection

Photography courtesy of Daska

Nascent clothing label Daska is looking to fill a gap in the fashion industry. With a mission to remove the stigmas associated with modest clothing and reassure women that they can feel beautiful without having to show skin — whether for religious reasons or not — it steps away from traditionalist trends and embraces all that fashion really is: fun, daring and stylish. In particular, this collection plays with textures and silhouettes (think feather sleeves and sequinned skirts), creating photo-worthy opportunities.

Lambert launches four new eco-friendly accessories

Photography courtesy of Lambert

Lambert’s latest launch is a luxurious affair. After a year of research and development, the Montreal-based brand has released four new high-end accessories that are not only beautiful, but also eco-friendly. Made from Vegea, a material imported from Italy that is composed of recycled raw materials like grape residues (leftover from wine-making), vegetable oils and natural fibres, the Redefined collection features a handbag, a shoulder bag, a crossbody bag and a folding wallet.

Acne Studios presents a collaboration with Swedish label Kero

Photography courtesy of Acne Studios x Kero

Distinctive beaks, unique craftsmanship and calf hide are just some of the characteristics that make up Kero’s boots, which have been circulating in Sweden since 1929. Now, the heritage brand has been tapped by Acne Studios (for a second time) to create an exaggerated version of the Indigenous shoe style.

“When I was growing up, my mum thought Kero shoes were really cool, so she made me wear them,” said Acne Studios Creative Director Jonny Johansson, who grew up in northern Sweden. “I hated them at the time and was one of the only kids wearing them at school. Now that I’m older, I wanted to see if I could bring them into the Acne Studios world and play with this idea of heritage and roots.” Now, that’s a full circle moment. Styles include slip-ons as well as calf-high and knee-high boots for both men and women, all featuring a slight platform and shearling footbeds.

These new sweat sets literally scream “Who Run the World”

Photography courtesy of Smash + Tess x Brunette the Label

The tenth annual International Day of the Girl was on October 11, and Vancouver-based Smash + Tess and Brunette the Label celebrated together. They collaborated on a limited-edition run of joggers and sweatshirts for women and kids, and will be donating 20 per cent of net proceeds to non-profit organization One Girl Can, which focuses on breaking the cycle of poverty and gender inequality. So when someone asks, “Who runs the world?”, you can simply say: Girls.

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