Fashion

I Wore Drugstore Foundations for 7 Days—These 10 Picks Officially Raised My Standards


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If there’s one thing you should know about me, it’s that I’m obsessive about makeup. From luxury French foundations to ultra-chic eyeliners, I am constantly seeking out the coolest new formulas to hit the market. But just because I like expensive brands doesn’t mean that I discount the drugstore when searching for my next product. In fact, quite the opposite. I know from my own experience that a high price tag does not immediately guarantee a better formula—and celebrity makeup artists, who have gone so far as to give me a shopping list of drugstore buys that rival designer splurges, would back me up on that. Unbeknownst to many, foundation falls within this category.

According to celebrity makeup artist Kasey Spickard, it’s not price nor fancy brand name that separates a good foundation from a great one. It’s actually wearability, finish, and shade range. “Does it crease? Does it settle into fine lines and wrinkles? Does it feel lightweight, like a second skin, or does it feel heavy, like you’re wearing a lot of makeup?” He asks out loud. “That’s what matters to me.”

After testing more than 20 drugstore foundations over the past two years (and wearing solely drugstore formulas for a week straight), I found the 10 formulas that didn’t make me miss my designer bottles a bit. Below are the foundations that deliver everything, including glowy skin, matte finishes, 30-hour wear, a touch of sun protection, and more, all for less than $17.

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I Wore Drugstore Foundations for 7 Days—These 10 Picks Officially Raised My Standards


The pile of drugstore foundations Who What Wear associate beauty editor Alyssa Brascia tested for a week.

The Best Drugstore Foundations of 2026, at a Glance

Best Overall: Maybelline Plump and Glow Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Plump & Glow Foundation.

Brascia before and after applying the Maybelline Plump & Glow Foundation

Best Glowy: L’Oréal Infallible 32H Fresh Wear Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation.

Brascia before and after applying the L’Oréal Infallible 32H Fresh Wear Foundation

Best Matte: Maybelline Fit Me Matte + Poreless Liquid Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation.

Brascia before and after applying the Maybelline Fit Me Matte + Poreless Liquid Foundation

Best Serum: Neutrogena Sensitive Skin Serum Foundation

Best Full Coverage: Milani Conceal and Perfect 2-In-1 Foundation and Concealer


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer.

Brascia before and after applying the Milani Conceal and Perfect 2-In-1 Foundation and Concealer

Best Stick: SheGlam Skin Magnet High Coverage Foundation


Who What Wear associate beauty editor Alyssa Brascia wearing the Sheglam Skin Magnet High Coverage Foundation

Brascia wearing the Sheglam Skin Magnet High Coverage Foundation

Best Blurring: e.l.f. Cosmetics Soft Glam Satin Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation.

Brascia before and after applying the E.l.f. Cosmetics Soft Glam Satin Foundation

Best for Mature Skin: Maybelline Super Stay Skin Tint


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Skin Tint.

Brascia before and after applying the Maybelline Super Stay Skin Tint

Best With SPF: Neutrogena Healthy Skin Liquid Makeup Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Neutrogena Healthy Skin Foundation.

Brascia before and after applying the Neutrogena Healthy Skin Foundation

Best Longwear: Maybelline Super Stay Lumi-Matte Foundation


An image of Who What Wear associate beauty editor Alyssa Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation.

Brascia before and after applying the Maybelline Super Stay Lumi-Matte Foundation

What to Look for in Drugstore Foundation

  • Shade and undertone range: Celebrity makeup artist Neil Scibelli recommends first seeing whether or not your foundation of choice comes in “various undertones, shade ranges, and finishes—whether cool, warm, or neutral.” Having the correct color match makes all the difference.
  • Finish: Spickard also advises taking the foundation’s finish into consideration when making your final selection. “Are you going for matte? Natural and skinlike? Or something more radiant and dewy glowy?” he asks. “Finish impacts how the foundation wears and feels just as much as the formula itself.”
  • Extra benefits: Nowadays, foundations (yes, even those at the drugstore!) should do so much more for you than simply cover up imperfections. Many will come with additional benefits like SPF (take the Neutrogena Healthy Skin Foundation, for example), extra-hydrating ingredients like hyaluronic acid (hi, Maybelline Plump and Glow), and brightening elements like vitamin C (looking at you, Maybelline Super Stay Skin Tint). Identifying what your skin could use more of on a day-to-day basis will help with this process.

How We Chose

We chose the best drugstore foundations by testing budget-friendly formulas over several years, though Who What Wear associate beauty editor Alyssa Brascia upped the ante by wearing only drugstore formulas over a weeklong (or seven-day) period. She evaluated how each performed during her NYC commutes, on long workdays, and how the formulas interacted with other products. From there, she eliminated the foundations that weren’t up for the task and categorized the rest for you here.

Why Trust Us

At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.

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