I’ve Been a Stylist for 10 Years, and I Swear

The luxurious fine wool is widely considered a wardrobe classic thanks to its high quality, warmth and super-soft texture, but it’s also most often associated with inaccessibly high prices. I’m here to prove that not all cashmere comes at designer price points, though. We’ve reported before on the joys of M&S and other high-street cashmere, but my favourite after a decade as a stylist has to be H&M’s. It does excellent classics like crew-neck jumpers, but it also thinks outside the box in terms of design, so you can find things like cashmere leggings, shorts and wide-leg trousers on offer. This is comfort but done in a seriously elevated way. And price-wise? Most cashmere pieces on H&M’s site fall into the premium edit, which means it’s part of the brand’s top-quality offering, but none come in over £100. 

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