Television

Jiggle Television Shows Where Actresses Did Not Wear Bras


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Which classic TV show do you think was the most blatantly exploitative in terms of how it depicted its female stars and do you think shows like Charlie’s Angels and Three’s Company deserved the kind of backlash they received from critics? Let us know in the comments.

▬Contents of this video▬
00:00 – Intro
01:26 – Charlie’s Angels
02:47 – Three’s Company
05:25 – Logan’s Run
06:35 – Wonder Woman
07:39 – Battle Of The Network Stars
08:16 – The Love Boat
09:28 – Outro

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In the 1970s, NBC executive, Paul Klein, coined the phrase ‘Jiggle Television’ to describe the way that many female television celebrities featured on the rival network ABC’s shows were directed to move around suggestively wearing loose clothing or in their underwear so that their breasts or buttocks could be seen shaking or ‘jiggling’.

This marketing strategy Klein was criticizing was the brainchild of ABC television producer and executive Fred Silverman, best known for his work on Charlie’s Angels, All in the Family, The Waltons, and Scooby-Doo Where are you.

The neologism “Jiggle TV” was often used in the media to describe shows like Wonder Woman, Three’s Company, and most famously, Charlie’s Angels. These programs were meant to appeal to young, male viewers. Shows like these often featured plots that were blatantly sexist, full of innuendo and suggestive dialogue, and entirely unrealistic in nature. It became evident that exploiting female sexuality was the network’s primary aim, and judging by how successful these shows were, Jiggle TV proved to be a very effective marketing approach.

Since a large portion of the US population were religious conservatives, the response to this sudden influx of sex on TV was naturally quite intense. Jiggle TV was taken to new extremes in the late 80s well into the early 2000s with shows such as She Spies, Baywatch, and countless offerings from the USA Network. In this video, we’re going to be taking a look back at some of the most infamous examples of Jiggle Television Shows Where Actresses Did Not Wear Bras.

Jiggle Television Shows Where Actresses Did Not Wear Bras

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