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Landing onto Susan Alexandra’s Instagram page is like entering a parallel universe. From green and yellow corn on the cob earrings hanging off a literal corn on the cob to a makeshift bra top fashioned out of fruit-shaped coasters, the brand’s feed is a vibrant kaleidoscope of content that you can’t help but want to get a little lost in.
Such is the world of Susan Alexandra, the beloved brand that’s managed to accomplish perhaps one of the most elusive tasks in fashion: having an undeniably distinct point-of-view. Through intricate, over-the-top beadwork, Susan Alexandra has become a go-to retailer of choice among the celebrity set, cultivating a following among the likes of Emily Ratajkowski, Gigi Hadid, and Emma Chamberlain.
And now, the brand is making its foray into the bridal space with a collection of ornate beaded accessories ranging from crowns to capelets to champagne bags.
“We were getting questions about [bridal] for so long,” Susan Korn, the brand’s founder and creative director, told POPSUGAR. “And finally, we were like, ‘OK, let’s actually do something about it.'”
It made sense to branch out and have those offerings in place for brides seeking that bold, vibrant, signature Susan Alexandra touch for their big day. The brand had already been producing one-off bridal items, Korn revealed, before the official launch. The custom requests were primarily bespoke bags that brides would wear on their wedding day. Another popular specialty item? Grooms looking for whimsical, unconventional ring boxes.
“We did a lot of custom versions of those, like with different initials on them and with different colors and designs,” Korn said. “It was really, really cute. We were doing so many of those that I was like, ‘Let’s just keep them existing in the collection as a permanent thing.'”
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