Comcast has made its entry into the smart-TV sector official, announcing the launch of XClass TV, a Hisense-built set designed for streaming and offering access to Peacock Premium. The first XClass TVs from Hisense will be in select Walmart stores this week and in the coming weeks through Walmart.com, the company said, confirming months of press reports about the product launch. There will be 43-inch and 50-inch models, starting at $298. The move positions Comcast to control more of the access to streaming, posing a potential threat to major gatekeepers such as Roku and Amazon Fire TV. As the No. 1 U.S. cable provider, Comcast has pushed voice technology and broadband video previously through its Xfinity X1 and Flex platforms. The XClass will be the first time the company’s user interfa …
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