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HBO Max has unveiled a promotional video featuring actresses Rachel Sennott and Odessa A’zion in which they introduce their “It girl” items that, according to them, have the potential to be the best. The video, which has a glamorous essentials guide format, is a company invitation to the audience to get ready for new content.
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The video named ‘It girl essentials presented by Rachel Sennott and Odessa A’zion’, shows the two female stars showing what they believe to be the most important items for the ultimate cool girl aesthetic. Although the full list of their essentials has not been revealed yet, the presentation has managed to create a huge buzz among the audience who are now impatiently waiting for more from the streaming service.
A comment by one viewer likened the star to saying, “i love odessa so mcuhhhhh,” where one viewer’s adoration hints at the already enthusiastic fan response to the actress’s presence. The next comment was “Counting down til Sunday,” which confirmed the anticipation of a soon-to-come release or event that is already on the audience’s calendar and is welcomed with excitement.
Despite the enthusiasm, the comments section was still overwhelmed with positive vibes, one person commenting, “Digging out of the Balenciaga and posing well at a car wash are total vibes,” and revealing how fashionable, a little edgy is the vibe that the video might be sending out. Intriguingly, another comment took a more philosophical stance observing, “Redefining the ‘every girl’ in us all one day at a time,” suggesting that the content is somehow related to the question of self and expression.
The video went on to unleash a few chuckles among the viewers. The commenter talking about the cameraman keeping constantly focusing on the one beauty said, “Odessa with the aquaphor we know,” referring to what seems to be a practical and totally skincare item among the glamorous essentials. The mention of luxury fashion sparked desire in another commenter who wrote, ‘I need a stolen balenciagaaaaaa!!!’ playfully referencing what seems to be a high-end fashion item featured in the video.
The undeniable chemistry between the two actresses was a major highlight, with one user saying, “I just want to be her friend !!!!!” The user believed that he/she was able to relate, associating a warm, friendly quality which stars project even when displaying luxuries. Another comment gave a particularly graphic depiction of the activity, stating, “she diggin’ in that bag like it’s a DLC side quest,” which compared the purse search to additional content in a video game, thus, adding a contemporary cultural reference to the comment.
Nevertheless, not all the reactions were ecstatic. One user put forward the issue of identity, ‘Is that second person a dude?’ which was quickly replied by another, ‘nope. That’s odessa,’ clearing that there was some confusion about A’zion’s appearance in the video.
HBO Max is pushing this identity, connecting with viewers through personality-driven marketing, as described in the promotional content. The fact that Sennott and A’zion have been successful in their respective careers makes them credible representatives of the streaming service’s unique brand of modern, character-based storytelling.
The video is just a few minutes long, yet the conversations it has sparked prove the effectiveness of personality-driven marketing in the case of the streaming service. When the audience sees the stars whose work they are familiar with expressing their fashion style and essentials, the platform forms a stronger bond with the viewers than if it were to do so through conventional advertising.
The pairing of luxury items with the easily accessible Aquaphor creates a blend of aspiration and accessibility making it very relatable to today’s modern people; this mixture of high fashion and everyday practicality signifies how celebrities and influencers are representing themselves to the society at large.
Even though the video might be short, it is a robust marketing tool, and HBO Max can earn viewers’ loyalty and keep them interested in future content through such promotions. The quick and positive reaction to Sennott and A’zion’s presentation is a clear indication that the method is indeed generating excitement among the platform’s audience.
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In the video, the HBO Max story that has been going on for some time to find the millennial audience and their needs along with the content that crosses different personalities, branding, and most importantly, the art of storytelling has been completed. There is still a huge vast area to cover in discussing the myriad of influences over and within popular culture, and one such discussion could be about the “It girl” essentials going on in the presentation and the concepts of style, identity, and what is valued in the world of celebrity and influence in general.
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