One of my favorite parts of working in fashion is brand discovery, and as spring approaches, I find myself browsing emerging labels to see what’s new.
Even though New York is currently freezing (as I’m writing this, the forecast literally says “feels like 2°”), looking toward warmer weather feels like a nice distraction. When it’s too cold to leave the apartment, researching and online shopping almost becomes a hobby—something I can settle into while cooped up inside. There’s something comforting about scrolling through new collections, saving pieces, and imagining how I’ll wear them when I don’t need to be all bundled up just to leave the house.
I’m especially drawn to labels that do things a little differently, where fashion, art, and culture overlap. These are the designers I tend to find through fashion month, TikTok rabbit holes, niche boutiques with impeccable curation, celebrity stylists’ credits, and while browsing Nordstrom’s Space section.
Ahead, I rounded up the standout pieces from my favorite emerging fashion brands right now.
Geel
Samsøe Samsøe
Rue Sophie
Paloma Wool
St. Agni
Chimi
Lié Studio
Loulou de Saison
Permanent Vacation
Peachy Den
DémodéModé
Campbell&Kramer
Find Me Now
Olga Joan
Fruity Booty
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