It’s official: The new Gucci It bag is here, and top models of the ’90s and today are the first to solidify it. The bag I’m referring to is Gucci’s Borsetto Bag, a softly structured take on the bowling bag, which continues to be a top handbag trend. The elegantly sporty bag from the brand’s S/S 2026 collection comes in two sizes in black leather, dark brown suede, and Gucci‘s iconic GG canvas. It features long top-handle straps, a detachable shoulder strap, and Gucci’s signature horsebit hardware and grosgrain web stripes. The Borsetto has a cool vintage quality to it that pretty much solidifies it as an instant classic.
So, who’s wearing it? In the past week alone, Vittoria Ceretti carried it to the Olympics opening ceremony, Alex Consani was spotted with it on her shoulder in NYC, and Kate Moss paired it with jeans in Los Angeles. These incredibly chic models have all proven to have impeccable taste, so if you’re feeling influenced to invest in the Gucci Borsetto Bag, it’s understandable.
Stay tuned to see which celebrities carry it next, and in the meantime, scroll on to add one to your collection if owning the latest It bags that are worthy of an investment is your goal.
(Image credit: Splash by Shutterstock)
On Vittoria Ceretti: Ferragamo Shearling Coat with Wool Inlay (£10,694); Gucci Borsetto Large Boston Bag (£2560)
(Image credit: Splash by Shutterstock)
On Alex Consani: Gucci Borsetto Large Boston Bag (£2560)
(Image credit: Gucci/Getty Images)
On Kate Moss: Gucci Borsetto Large Boston Bag (£2560)
Shop the Gucci Borsetto Bag
Gucci
Borsetto Large Boston Bag
Lean into the Gucci heritage with iconic motifs from the web to the horsebit.
Gucci
Borsetto Large Boston Bag
The Borsetoo brings together the Italian words for bag and Horsebit to create its unique name.
Gucci
Borsetto Large Boston Bag
A spacious tote to depend upon year after year.
Gucci
Borsetto Medium Boston Bag
Carry over the shoulder, in hand or use the detachable strap for crossbody wear.
Gucci
Borsetto Medium Boston Bag
The leather tag declaring ‘Made in Italy by Gucci’ calls back to the heritage brand font.
Gucci
Borsetto Medium Boston Bag
This looks like a treasured vintage find.
Shop More Gucci It Bags
Gucci
Gucci Giglio Large Tote Bag
Another bag filled with archival motifs.
Gucci
Gucci Jackie 1961 Medium Bag
The Gucci Jackie remains one of my most wanted bags of all time.
Gucci
Gucci Bamboo 1947 Medium Bag
Subtle, timeless and incredibly chic.
Gucci
Mercato Small Tote Bag
A slouchy tote to depend on every single day.
Gucci
Gg Emblem Small Shoulder Bag
For those who travel light, the small shoulder bag should be on your radar.
