WarnerMedia Aims to Tie Milestone Comics Characters With a Sponsor

Comic-book characters like Static, Icon and Hardware once broke open new opportunities for minorities to gain representation in mainstream super-hero titles. Now the company that published their exploits hopes to bring new creators  — and advertising opportunities — into the mix.  WarnerMedia will through its DC comics unit launch the Milestone Initiative, a bid to identify new  writers and artists with diverse background in the comic book industry. The effort is a nod to Milestone Media, the now iconic line of comics that was devised by a group of Black creators in the early 1990s and published with DC. Ally Financial, a digitally-focused financial-services company, will support the program with advertising and sponsorships.    “Super hero and comic culture is massive and has a broad r …
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