Promo and trailer makers watch TV differently to other people. To know what to write first requires working out what you are going to write around. This is perhaps the most important skill in TV promo copywriting, and will require you to watch entertainment in a whole new way.
Continuing on from episode 1, this instalment shows you how to know which parts of a show to include in your promo. Scene selection isn’t as easy as you might believe; in fact, it requires a whole new way to appraise entertainment. Your mission, should you choose to accept it, is to cram a 30 to 180 minute piece of entertainment into 30 seconds.
• paper cut process: step 2
• previewing and logging
• selecting key moments
• list of soundbite types
• how to watch TV (like a pro)
• what parts of a show to log
Get set to learn one of the most important skills in promo producing!
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:quality(85):upscale()/2026/04/20/723/n/1922564/80d8b98269e6527f642929.34142853_.jpg "Kendall Jenner's Dog Accessory Was the Highlight of Her Coachella Outfit")
:quality(85):upscale()/2026/04/13/934/n/1922564/03fde3dd69dd5f3329e5d5.08160835_.png "We Channeled the '90s in Guess For Coachella Weekend – Starting at")
