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It’s widely known that Target has mastered the art of collaboration. With a track record spanning more than two decades, the retailer’s history of partnering with designers began in 1999 with the renowned American architect Michael Graves — and it’s been a hit ever since. Who can forget the frenzy surrounding the Lily Pulitzer line in 2019? Anna Sui’s “Gossip Girl”-inspired line? Or the triple designer revelation in 2021, featuring Rixo, Alexis, and Christopher John Rogers? Target’s knack for surprises continues with its latest venture: a partnership with the timeless American clothing brand Rowing Blazers.
The limited-edition fall arrived just in time for the academic year, seamlessly fusing contemporary trends with iconic preppy styles. The Rowing Blazers x Target collaboration boasts an impressive array of over 100 vibrant, sport-inspired pieces catering to individuals of all ages, though it’s worth noting that the line has been selling out fast since its September 23 launch. From adults to kids, the collection spans apparel and accessories, encompassing rugby shirts, crewnecks, blazers, trousers, and jackets, as well as home, outdoor play, and even options for your four-legged friends.
Sizes range from XXS to 5X and, per usual, affordability takes center stage. Prices start as low as $5, and the majority of items are under $30. For context, most of Rowing Blazers’s clothing goes for over $100, which is just one reason why this collaboration is so major. We already spot plaid pieces similar to the Rowing Blazers Indian Madras Camp Shirt and matching Madras shorts, as well as graphic sweaters like the “I’m a Luxury” Sweater famously worn by Princess Diana.
Keep scrolling to check out some of the top styles from the Rowing Blazers x Target lookbook. And hurry if you see something you like because there’s no doubt about it: this collection won’t stay in stock for long.
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