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The day has come! Versed, the skincare brand we know and love for its minimal, “quiet luxury” aesthetic, has made an official foray into color cosmetics. While the brand has technically dipped its toes into the makeup market (see: Mood Lighting Glow Drops and Silk Slip Tinted Lip Oils), never before has there been a full color collection for the consumer to play with. “Those products got so much love from our community, [so] we saw there was space and a need for more,” Lola Gonzalez Marra, head of creative and design, exclusively tells Who What Wear. Brand loyalists were hungry for premium, skin-loving, fun cosmetics that didn’t thwart their skincare goals—and with 14 products tagged under $20, Versed has served quite the banquet.
(Image credit: Versed)
Each formula is the epitome of ease. With buildable finishes and flexible shades, I get the sense that I could apply a full face at the office or in the back of a cab (even—gasp!—without a mirror). According to Justine Wu, head of Versed product development, I’m right on the money. “We wanted to create makeup that didn’t require a big learning curve or expert precision, something that someone who just dabbles in makeup could enjoy just as much as someone who has a full routine,” she says.
Bold, clean lines have their time and place, but Versed Makeup is for those craving an everyday wash of color. Think: a velvety balm that deposits the perfect blur of color; a mascara that precisely lengthens yet doesn’t make lashes appear too “done”; and an SPF-spiked skin tint that offers a Goldilocks (not too dewy, not too matte) satin finish.
And of course, each formula is tailor-made to complement a Versed skincare regimen. “We know our consumers’ skin concerns (sensitive skin, acne, dryness, etc.), so we’ve incorporated those elements into our line to create something we know will work for them,” notes Wu. For instance, the liquid eye shadow comes infused with caffeine to simultaneously de-puff the lids as it dresses them in dreamy shimmer; the blush stick, creamy and sheer, contains a fatty acid complex to help cheeks look extra supple.
(Image credit: Versed)
The WWW team has been (secretly) wearing these beauties for weeks, and we all agree that each product rivals luxury formulas three times its price. So without further ado, scroll ahead to find our thorough testing notes, plus the top picks we each cannot stop using.
Erin Jahns, Beauty Director
If there’s one thing I know about my boss Erin Jahns, it’s that she loves a good, fluttery lash. That being said, I wasn’t surprised to hear that the mascara had secured a permanent spot in her makeup bag. In addition to the volumizing, clump-free formula, she’s quick to praise all the lip products (mask, tinted serum, and lip blush) and highlighter stick.
“These are the three types of products I truly need to feel like myself—a little lash, some glow, and a pop of color and hydration on my lips,” she shares. “All of the formulas are stellar and feel entirely comparable to their more ‘luxury’ counterparts on the market.”
Shop Erin’s Top Picks
Versed Skin
Day Lash Lifting and Defining Mascara
“I am SO annoyingly picky when it comes to mascara, and there are only a handful I’ve ever loved. This is now one of them! My lashes are my favorite feature to play up, but because they are long and straight, I need a feather-light formula that lifts, lengthens, curls, and separates all in one swipe. A light wiggle from the base of my lashes to the tips gave me the fluttery and delicate definition I wanted with zero flaking, clumping, or smudging. I’m also so happy it comes in both black and brown.”
Versed
Cloud Wrap Lip Recovery Mask
“I love a good lip mask, and this is a great one. I’ve been in Minnesota all winter long where the average temperature has sat around 20 degrees Fahrenheit, and my lips (which are used to balmy LA temperature) are really not having it. I’ve tried all of my normal remedies and favorite products—even taking a cue from Kylie Jenner and purchasing a tube of nipple cream—to no avail. This formula is one of the only things that’s been able to pump long-lasting moisture into my rough, cracked lips. It has a very satisfying balmy texture which looks pretty on the lips and doesn’t feel too heavy or sticky. I’ve been wearing it 24/7.”
Versed Skin
High Points Illuminating Stick
“Merit’s Day Glow Highlighting Balm is probably my favorite highlighter of all time, and this one feels very similar. It melts into the skin, and the glow itself looks dewy and natural, not shimmery or tacky. I found it worked really well with the skin tint to create a glowy, not greasy, end result.” Our Editor in Chief Kat Collings agrees, calling it “straight-up gorgeous.”
Kat Collings, Editor in Chief
For Collings, a subtle kiss of pigment is the name of the game. Like Jahns, she adores the mascara (“[It] made my lashes look fluttery and long but not overly made-up,” she says) but the liquid shadow takes the cake in the eye makeup category. Both tinted lip products also earn top-shelf status, thanks to their natural, your-lip-but-better color payoff.
Shop Kat’s Top Picks
Versed Skin
Sheer Stay Liquid Eyeshadow in Poetic
“I can’t think of a single way this eyeshadow could be more perfect. The Poetic color is angelic. It feels like an everyday color, yet is more exciting than your usual daytime sand and beige colors.”
Versed Skin
Soft Gloss in Compliment
“Wow, this product knocks it out of the park. A subtle color injection and sheen is exactly what I look for in a lip product, and this one comes through. The delivery system with the click button is also oddly pleasing.” (I agree, FWIW; the click-and-swipe applicator is so satisfying.)
Versed Skin
Cashmere Color Smoothing Lip Blush in Casual
“I really like how both of the colored lip products Versed offers provide the kind of low-key color wash you can apply with your eyes closed. If a slightly glossy look isn’t your speed but you’d like to enhance your natural lip color, this product is your ticket.”
Maya Thomas, Associate Beauty Editor
Thomas is a fan of a dreamy, romantic beat, so she favors a dewy bloom of color on the lips and cheeks. “My favorites are the Soft Gloss in Compliment and the Shade Swipe in Brownstone,” she says. “I really loved the natural finish it gave me and how easily the product applied with very little effort. They were both perfect for someone who is constantly on the move and can’t spend much time creating their dream makeup look. However, with the help of these two products, I believe I can make it happen in a couple of minutes.”
Shop Maya’s Top Picks
Versed Skin
Shade Swipe Blush Stick in Brownstone
“When I tell you I’m obsessed with pulling off that ‘just pinched’ blush makeup championed by my favorite rom-com girls, I’m describing the finished look of Versed’s new Shade Swipe. The ultra creamy, buildable cream blush applied to my skin like a dream and added a natural flush everywhere I needed (my cheeks, nose bridge, and temples). Hours later, the blush remained as pretty as it looked when I first applied it at the start of my day. It’s truly a winner in my books.”
Versed Skin
Soft Gloss Tinted Lip Serum in Compliment
“I love adding an ultra-glossy lip to any and all of my makeup looks, and I’m so happy to have come across this tinted lip serum. I noticed immediately how smoothly it took to my lips and delivered smooth, even color in one swipe. I didn’t have to go back in for touchups! The shade I chose also happened to be the perfect red/brown tone to complement my skin since it read more pink against my complexion than anything else.”
Kaitlyn McLintock, Beauty Editor
If McLintock had to whittle down her routine to just three products (an impossible question for a beauty editor, I realize), she’d commit to skin tint, bronzer, and blush—and she fell in love with each of Versed’s buttery formulas. “I love the Skin Tint for its impressive coverage yet natural-looking finish,” she shares. “I also love the Bronzer and Blush for their smooth, blendable formulas and the subtle, sun-kissed effect they give my skin!”
Shop Kaitlyn’s Top Picks
Versed Skin
Skin Solution Multi-Serum Skin Tint SPF 40
“I’ll be honest. I don’t normally love a skin tint. I find that they either offer way too little coverage for my redness-prone skin, or they’re too dewy and give me an oil-slick finish. I liked that this one actually offered a good amount of coverage (redness, begone!) and had a natural finish—not too dewy, not too matte. While the shade I chose was a little too light for me, I genuinely liked the result. I think I’ll order it in the correct shade so I can wear it whenever I’m craving a my-skin-but-better look.”
Versed Skin
Shade Swipe Blush Stick in Cozy
“To me, this is a classic blush stick. It offers a good amount of color. It’s blendable. It breathed some life back into my pale, winter complexion. Overall, I’m a fan of it, especially the shade Cozy, which reminded me a little bit of one of my all-time favorite blushes (and the one I wear almost every day), Rhode’s Pocket Blush in Toasted Teddy.”
Versed Skin
Warm Dimension Bronzer Stick in Away
“The bronzer stick is the perfect companion to the blush. It has a similar texture and color payoff, and it made me look like I’ve actually seen sunlight in the past week (I haven’t). It also stayed put with minimal movement or smudging throughout the day. For such an affordable price point, I think this gets an A+.”
Jamie Schneider, Senior Beauty Editor
When it comes to my own makeup routine, I always love a good multitasking stick. A swipe of pigment on my cheeks, lids, and lips not only streamlines my routine but also helps me achieve a chic, monochromatic color story. Suffice it to say, I fell hard and fast for the bronzer, blush, and highlighter. (The latter actually reminds me of Chanel’s Baume Essentiel, a tried-and-true favorite.) That said, I was genuinely surprised by how much I enjoyed the tinted brow gel and lip scrub—both are such sleeper hits, IMO.
Shop My Top Picks
Versed Skin
Easy Brow Tinted Brow Gel in Brown
To be honest, I thought the payoff was going to be quite minimal, given Versed’s “clean, everyday essentials” aesthetic. I couldn’t have been more wrong! This tinted brow gel is pigmented. With one swipe, I’m able to completely fill in my sparse, gappy tails—no pencil necessary.
Versed Skin
Cloud Polish Lip Scrub
I don’t exfoliate my lips as much as I should, but now I will never look back. It makes lip color look 10 times smoother, plus stimulating all that blood flow has a subtle plumping effect. I consider it a hero product to use pre-makeup, but it also works like a charm to remove stubborn pigment (like a bold red lip) at the end of the day. I’m absolutely flying through my sample—good thing it’s tagged at just $14!
Versed Skin
Warm Dimension Bronzer Stick in Away
I have to give this bronzer stick another shout-out, as it’s probably my favorite product of the bunch. At first I thought it was going to be way too pigmented and “muddy” on my skin, but it sheers out exceptionally well once you start blending. I’d consider it more of a contour than bronzer—the latter delivers warmth, and I found this to be rather cool-toned—but it’s amazing for everyday sculpting. I’ll continue to use this on my cheekbones, hairline, outer corners of my eyes, and on the bridge of my nose for some subtle definition.
More Versed Makeup Products You Must Try
Versed Skin
Smooth Skin Face Primer
This non-comedogenic, dermatologist-tested primer is infused with niacinamide to balance oil production and a superfine pearl to blur pores and provide a soft, light-reflecting glow.
Versed Skin
Skin Solution Serum Concealer
Here, we have a creamy, medium-coverage concealer that never settles into fine lines. It also has self-setting properties, so you don’t have to follow up with powder for extra long-wear.
Versed Skin
Mood Lighting Glow Drops
These Glow Drops have already reached staple status, but they’ve now been upgraded with the brand’s new look and feel. The lightweight, serum-y consistency is practically begging to be mixed with your moisturizer (or Versed Skin Tint!).
Versed Skin
Face Diffuser Multi-Tasking Brush
A high-quality blending brush is not to be missed. Versed’s version has densely packed bristles for optimal, streak-free blending and an oval shape for a precise application.
Versed Skin
High Points Illuminating Stick
The new Illuminating Stick also comes in this gorgeous copper shade, in case you’re craving some more warmth.
Versed
Silk Slip Tinted Lip Oil in Fig
A burst of berry pigment, a juicy sheen, and a moisturizing, subtly plumping formula—what more could you ask for in a tinted lip oil?
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