Category: Fashion
Call me crazy if you like, but New Year is my favourite of all the holidays. While most people are waxing lyrical about the magic of Christmas and preparing to luxuriate in the nothingness that twixmas allows, I’m steadily counting down the days until I can take down my 2025 …
To say I’ve tried a lot of beauty products in my career is an understatement. Having written about beauty now for over six years, my skincare, makeup, and haircare usage is probably somewhere in the hundreds at this point. I know it sounds crazy to subject my highly sensitive skin …
We’re approaching peak holiday travel season which means it’s time to think about what we’re wearing to the airport. An important element of good airport style, in this writer’s opinion, is having the freedom to do what you please post-plane ride. Loose, elastic waistband pants are more polished than a …
If you’re mapping out a smarter wardrobe for 2026, the under-$100 finds you’re about to scroll through are where the real magic happens. These are the pieces that quietly elevate your denim looks without asking for a full outfit overhaul—think polished basics with just enough personality to feel intentional. I’ve …
I own my fair share of sneakers, having relied on the classic do-it-all shoe for years. Lately, though, I’ve been ditching the lace-up footwear in favor of chicer alternatives that instantly upgrade my outfits. After all, there’s only so much a chunky tennis shoe can do. But let’s be clear—since …
The New Year is almost here, and that means it’s time to add a few key pieces to freshen up our wardrobe for 2026. Since winter chills are in full force, we’ve got warmth and cozy vibes on our mind. As a shopping editor, it’s my job to make your …
In wintertime, there’s an understandable ease in defaulting to a black coat. A dark-hued jacket is a reliable layer against unfavorable weather conditions, mystery slush puddles, and messy city commutes. But if you pay attention to the street style set in Paris, London, and New York, you’ll notice that fashion …
I’ve said it before and I’ll say it again: I hate being cold. A friend recently said to me, “There’s no such thing as bad weather, only bad clothes.” While I may have to agree to disagree (I do think winter weather in NYC is bad for my personal standards), …
Building the ultimate capsule wardrobe is no small feat, especially in London. With its biting winters and (occasionally) scorching summers, it’s hard to find pieces that can be worn throughout the year. Because if you’re like me and can never get enough sleep, sorting through an ungodly amount of clothes …
When it comes to putting together an outfit you’ll be wearing on a plane, comfort is key—obviously—no matter how long the flight. But in recent years, celebrities and stylish women across the globe have proven that this doesn’t mean your airport looks have to be scruffy. I don’t know about …
The new year is always a moment to reflect on the past twelve months. Pondering the person we’ve become over the span of four seasons, the tastes that have changed and the things we’ve accomplished, this proverbial turning point provides an opportunity to take stock. It’s this reason why wardrobe …
I’m known as a bag lady among my family and friends because I always have at least two bags on my person at all times. One fun, the other practical—usually a capacious tote to house bigger essentials like an umbrella, with enough space for a spot of impromptu shopping. So …
After relocating to London from Sydney nearly a year ago, I knew that certain aspects of my life—and wardrobe—were about to change for good. However, the one thing that has struck me as similar between the two cities is their inhabitants’ shared love for leggings. Indeed, leggings are somewhat of …
And that’s a wrap on 2025! (Well, almost). As we’re approaching the end of another wonderfully fabulous year for fashion, at Who What Wear UK, we’ve all been discussing and debating the biggest moments of the last 12 months. The good, the bad and the Labubus, there have been viral …
It has been an incredible year for hair trends with long, glossy strands, expensive-looking colour and natural texture reigning supreme, but with the new year mere days away, I’m keen to know exactly what 2026 has in store for our haircuts. So I called on a pool of industry experts …
Leggings are one of those wardrobe staples I lean on harder than ever once the temperature drops. They are warm, comfortable and frankly, just make getting dressed on dark mornings a little easier. What started life as a purely practical piece has really earned its fashion stripes over the years, …
Zara is known for many things—great outerwear, chic dresses, statement accessories, the list goes on. My personal favorite category, however, is its knitwear, where the brand always offers a range of elevated options in everything from wool to cashmere to alpaca. Right now, I’m shopping specifically for sweaters that pair …
If you thought it was time to retire your favorite pair of heeled sandals for the season, think again. The runways have another life in mind for them this winter rather than sitting in the back of your closet. Heritage houses like Valentino and Miu Miu taught us how to …
The coat selection at Nordstrom is already giving a snapshot of what 2026 outerwear will look like—elegant, streamlined, and intentionally modern. The silhouettes feel elevated without trying too hard, leaning into that quiet-luxury polish that instantly makes any outfit look more considered. Think refined fabrics, elongated lines, and just the …
Given Elsa Hosk’s trendsetting track record, it should come as no surprise that her Christmas Day outfit, which she posted to her Instagram feed, contained several of them. For starters, she wore a vintage Dior fur-trimmed blazer. With it, she wore the new denim color trend that’s coming for everyone’s …
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings. She’s also working on her upcoming first book that explores fashion …
Okay, mocha, espresso, and beige have quietly been campaigning for the top color trend of winter. From cashmere knits to east-west bags, the tonal shades of brown have become a staple among fashion people from L.A. to Portugal. If you’re looking to participate in the chocolate trend but don’t want …
Spring hasn’t sprung just yet, but you can shop for its top trends now. From Saint Laurent, Prada, Fendi, and more, the upcoming spring/summer 2026 collections made a swath of statements on how we can dress for the season ahead. From polished prep to ’80s excess, an eclectic mix of …
When you think of prestige perfumery, your mind likely trails to the rosy lilts of French fragrance houses or the haute bottled scents from Italian fashion ateliers. But the oft-overlooked United Kingdom—stretching from London’s metropolis to the serene Scottish Highlands—has long stood as a quiet, unshakeable pillar of the fragrance …
Jennifer Aniston has had so many fashion eras she could have a stadium tour worthy of Taylor Swift’s. Whether she was partaking in ’90s layering during Friends, leaning fully into business chic several years later, or softening things up with a romantic floral Reformation dress just recently, Aniston has always …
Contrary to popular belief, trends don’t just come into existence out of nowhere. They’re conjured up months in advance of when you actually see them cropping up on the streets and in stores, decided upon based on shopping insights, consumer data, media engagement and the magic that is a designer’s …
It’s almost 2026, and a lot of us are quietly deciding it’s time for a little end-of-year “rebrand.” When it comes to health and wellness, we’re not trying to become new people—we just want to feel different. This year, the things we’re reaching for are the ones that actually fit …
If there’s one word to describe winter 2026 hair trends, it’s nostalgia—think Old Hollywood updos and pixies, ’60s-inspired baby bangs, ’90s-coded bobs, and swoopy, ’80s side parts. That last one is a bit surprising, considering the hot side-versus-middle part debate that had millennials quaking in their (tucked-knee-high) boots for the …
In 2026, the sophisticated French girl isn’t reinventing her wardrobe so much as rounding it out. As we move into the New Year, shoppers in the fashion capital aren’t chasing every viral micro-trend. Instead, they’re updating their winter and spring closets with a handful of classic-with-a-twist pieces, leaning into textures, …
Wandering through SoHo, I was on a mission to find one thing—but it wasn’t the viral Miu Miu glasses or the coveted Aritzia Slouch Coat. Instead, I was hunting down a pair of chocolate brown leggings (which, yes, would look fabulous with the aforementioned pieces). My obsession with the cozy, …
