Category: Fashion
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings. She’s also working on her upcoming first book that explores fashion …
Okay, mocha, espresso, and beige have quietly been campaigning for the top color trend of winter. From cashmere knits to east-west bags, the tonal shades of brown have become a staple among fashion people from L.A. to Portugal. If you’re looking to participate in the chocolate trend but don’t want …
Spring hasn’t sprung just yet, but you can shop for its top trends now. From Saint Laurent, Prada, Fendi, and more, the upcoming spring/summer 2026 collections made a swath of statements on how we can dress for the season ahead. From polished prep to ’80s excess, an eclectic mix of …
When you think of prestige perfumery, your mind likely trails to the rosy lilts of French fragrance houses or the haute bottled scents from Italian fashion ateliers. But the oft-overlooked United Kingdom—stretching from London’s metropolis to the serene Scottish Highlands—has long stood as a quiet, unshakeable pillar of the fragrance …
Jennifer Aniston has had so many fashion eras she could have a stadium tour worthy of Taylor Swift’s. Whether she was partaking in ’90s layering during Friends, leaning fully into business chic several years later, or softening things up with a romantic floral Reformation dress just recently, Aniston has always …
Contrary to popular belief, trends don’t just come into existence out of nowhere. They’re conjured up months in advance of when you actually see them cropping up on the streets and in stores, decided upon based on shopping insights, consumer data, media engagement and the magic that is a designer’s …
It’s almost 2026, and a lot of us are quietly deciding it’s time for a little end-of-year “rebrand.” When it comes to health and wellness, we’re not trying to become new people—we just want to feel different. This year, the things we’re reaching for are the ones that actually fit …
If there’s one word to describe winter 2026 hair trends, it’s nostalgia—think Old Hollywood updos and pixies, ’60s-inspired baby bangs, ’90s-coded bobs, and swoopy, ’80s side parts. That last one is a bit surprising, considering the hot side-versus-middle part debate that had millennials quaking in their (tucked-knee-high) boots for the …
In 2026, the sophisticated French girl isn’t reinventing her wardrobe so much as rounding it out. As we move into the New Year, shoppers in the fashion capital aren’t chasing every viral micro-trend. Instead, they’re updating their winter and spring closets with a handful of classic-with-a-twist pieces, leaning into textures, …
Wandering through SoHo, I was on a mission to find one thing—but it wasn’t the viral Miu Miu glasses or the coveted Aritzia Slouch Coat. Instead, I was hunting down a pair of chocolate brown leggings (which, yes, would look fabulous with the aforementioned pieces). My obsession with the cozy, …
Even when my closet can’t possibly fit another pair, I always manage to justify buying new boots. Out of all my footwear, my boots are my most beloved, whether they be pointy-toed and kitten-heeled, or lug-soled and hardware-heavy. I almost thought my collection was complete, but a recent online shopping …
There was a girl I had a class with in college who was always impeccably dressed. But the thing that made her outfits, which is also the reason why I remember her all these years later, is the way she wore colorful socks. She’d pair them with jeans, trousers, it …
The girls who get it know that dressing for snow isn’t about sacrificing style—it’s about choosing the right pieces that quietly do the heavy lifting. Think streamlined silhouettes, elevated textures, and items that look intentional even when the forecast says otherwise. These are the kinds of winter buys that make …
As the beauty industry turns its attention to 2026, skincare once again finds itself at a pivotal moment. Looking ahead to the year to come isn’t just about predicting the next viral product or ingredient—it’s about understanding the deeper shifts shaping how we care for our skin. While social media …
Since moving to New York, I’ve realized winter here can surprisingly feel like a fashion show even on the dreariest days. Almost every time I step outside, among the sea of traditional winter outfits, I see a woman so effortlessly chic it makes me seriously start taking notes. The other …
Trends are the secret sauce that keeps our style fresh and fun. But any fashion person knows timeless basics are the backbone of every well-rounded wardrobe. Think straight-leg jeans that fit like a glove, as well as tried-and-true crisp white button-ups and oversize tees. Where does one shop for said …
As one of only a few Gen Z Who What Wear UK fashion editors, I make it my responsibility to stay on top of the changes happening within the zeitgeist. From uncovering practical styling hacks (be it layered tees or tucked boots) to rediscovering nostalgic shapes (I’m thinking about the …
2026 is on the horizon and this aptly coined betwixmas period (I’d kindly appreciate it if someone could remind me what day of the week it is now?) is the perfect time to discover the up-and-coming fashion brands to know in 2026. This year, I’ve paid close attention to emerging …
London has always had a knack for producing It Girls—the kind of women who don’t necessarily follow fashion rules, but somehow set them just by getting dressed. They’re defined by an instinctive sense of style that feels as effortless as it does individual. Whether spotted on Instagram, outside a gallery …
We may be in the midst of winter, but my attention is firmly fixed on spring. Something about the new season always inspires a fresh start, and having taken a look at some of the outfits making their way down the runway at the spring/summer 2026 shows, there’s plenty to …
To say that 2026 is a big year for me would be an understatement. I’m getting married (both my civil ceremony and wedding day are in the summer) and turning 30 (eek!), which means the next nine months are set to be busy—but incredibly exciting. And, despite already having more …
For someone who was once a self-proclaimed “not a dress person,” I’ve quickly released the title. And that’s mainly thanks to the number of dress trends over the last few years that have been simply too good to resist. From 2024’s sleek knits to the lace-adorned dresses from 2025, it …
The Parisian aesthetic—elevated silhouettes made up of effortless pieces—is as covetable as it gets. Yes, basics are typical front-runners in the wardrobes of fashion people in Paris because they lean into that easy, no-fuss vibe. I recently took a scroll through my Saved folder on Instagram and noticed that people …
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. How you end the year may influence how the entire year ahead turns out. Specifically, when …
It’s December, which means my fashion priorities have officially narrowed to three things: a) party pieces that look effortlessly polished, b) outerwear that’s both chic and genuinely warm, and c) cosy loungewear to carry me through the Christmas wind-down without sacrificing style. Am I asking for too much? Perhaps, but …
Before you ask, yes, I realize that you’re reading this a couple days into December, which means the Advent season is already underway. Most calendars have a December 1 start date so that you’ll unwrap the last little treasure on Christmas Eve—though, you can also find 12-day curations for a …
Monica Mendal is a Who What Wear editor in residence, a former fashion editor, a travel writer, and the author of So There’s This Place…—a Substack newsletter where she shares curated guides, insider tips, and off-the-beaten-path destinations. I live in Paris and travel at least once a week, which means …
Presents and spending time with family and friends aren’t the only good things about the holiday season. Dressing for every occasion on your busy calendar, at least for fashion people, is part of the fun, too. It can easily err on the stressful side, though, that is, unless you invest …
There is perhaps no gift that is more well-received than a beautiful piece of jewelry. No matter what your budget is, there are gorgeous designs to add to the collection of someone special. In fact, I’ve rounded up options starting at just $90 and going up to special, high-impact pieces …
Winter fashion has completely shaken up my tights drawer in the past few seasons. A bin that was once just filled with practical opaque tights is now a collection that includes bright pops of red, lace, and even stark white. If you told me I’d be styling my winter outfits …
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