Drake’s Better World Fragrance House Launches

Photography courtesy of Better World Fragrance House

One candle even smells like Drake.

By Sarah Mariotti

Date April 30, 2022

Drake’s Better World Fragrance House touched down in Shoppers Drug Mart

Photography courtesy of Better World Fragrance House

Scent is deeply valued by Drake. So much so that it’s used while he’s travelling the world to provide a sense of familiarity and comfort. Now, you can choose from the five scents of Better World Fragrance House, Drake’s own brand of aromatic candles that are based on his personal memories. The home goods — from woody and floral to musky and gourmand — are currently available at 200 Shoppers Drugs Marts across the country for a limited time. What’s more, they all come with a gold marker to customize a sweet message.

Fenty’s best-selling fragrance is available again

After already selling out twice in Canada, Queen Rih’s Fenty Eau de Parfum is being restocked. Featuring notes of magnolia, musk, tangerine and blueberry, with hints of Bulgarian rose, geranium and patchouli, the popular perfume is a thoughtful representation of the multi-hyphenate’s essence, memories and experiences. She even personally selected each ingredient and designed the one-of-a-kind scent alongside world-renowned LVMH Master Perfumer Jacques Cavallier. Pre-sale started on April 27 at FentyBeauty.com, and opens to the general public next week.

The Dove Self-Esteem Project launches the #DetoxYourFeed campaign

New research by the Dove Self-Esteem Project proves that half of Canadian teen girls are spending more time online than they are in person with their friends. And with social media feeds filled with beauty advice, one in two girls say that the toxicity of it all causes low self-esteem.

After years of championing wider definitions of beauty and trying to make social media a safer space, the Dove project has launched a new campaign: #DetoxYourFeed. It went live this week with the goal of empowering teens to define their own beauty standards and choose their own influences. Through thoughtful films and educational packages for parents, the campaign highlights how conversations between parents, caregivers and teens (about the dangers of toxic beauty advice) are so important in navigating these challenges.

Pat McGrath Labs rolls out skincare

Pat McGrath Labs’ first foray into the skincare category comes in the form of a milky liquid dubbed Divine Skin: Rose 001 The Essence. It’s the ultimate product that will give you MUA Dame Pat McGrath’s signature glow, the one she’s been creating backstage, at red carpets and on sets for the last three decades. Maximizing the effectiveness of your existing skincare routine, The Essence works to clinically boost moisture while supporting the skin’s protective matrix. Plus, it’s 97 per cent natural!

Canada’s Fuzz Wax Bar is officially a bi-coastal business

Photography courtesy of Fuzz Wax Bar

Fuzz Wax Bar, the leading gender-free waxing salon in Canada, has just touched down in Vancouver. This is the brand’s first shop opening in BC, meaning that all Canadians coast-to-coast now have access to an innovative and inclusive hair removal experience. With its commitment to going green and bookings that don’t categorize gender, the Toronto-born brand is spreading across the nation with a forward-thinking take on beauty.

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