I’m a Shopping Expert—21 New-In Buys I’m Truly Obsessed With

As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.

I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.

(Image credit: @emilyjdawes)

I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.

Keep scrolling and you’ll find 21 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.

Shop the New-In Pieces Really Worth Your Money:

COS

Wide-Leg Linen Drawstring Trousers

Some of the best linen trousers on the high street right now.

newlook

Mink Suedette Flat Sandals

GANNI

Black Cotton Poplin Midi Strap Smock Dress

You can’t go wrong with a pretty black midi, and this Ganni style is the latest on my wish list.

elleme

Small Boomerang Woven Leather Cognac

Anti-trend and so cool, this bag will be staple in your wardrobe for years to come.

massimodutti

100% Linen Shirt

I love the baby blue hue of this linen shirt.

DÔEN

Quinn Dress — Dahlia Ikat

When it comes to great quality summer dresses, DÔEN never lets me down.

The Row

Margaux Ew Clutch in Leather

The Row’s Margaux has been released as a clutch and is available in classic black, brown, burgundy and a deep green.

Mark up words, you’ll see turn-up jeans all over your IG this autumn.

This pretty blouse will go with jeans, wide-leg trousers, long shorts and skirts.

ADIDAS ORIGINALS

Samba Og Suede-Trimmed Leather and Nylon Sneakers

I’m looking to invest in a new pair of trainers this A/W, and these Sambas in the beige-brown colourway are the top contenders right now.

I’ll take the whole look please.

ALIGNE

Daphne Waisted Blazer

Aline’s Daphne blazer has just launched in this punchy, bright red and I can’t wait to wear it with a black midi skirt or dark-wash jeans.

H&M

Linen-Blend Pull-On Shorts

The good weather has finally arrived, and I’m pulling out these easy linen shorts for the occasion.

A.EMERY

Jalen Suede Sandals

RIXO ⋆

Carey in Meadow Embroidery Ivory

The prettiest summer dress I ever did see.

SOSANDAR

Leather Kitten Heel Flip Flop Mules

Elevated flip-flops are having a moment right now. These mules will work especially hard in my wardrobe; I can pair them with jeans and a blazer in winter and a mini dress in summer.

ARKET

Double-Face Wrap Coat

It might be hot out, but I’m already thinking about my new-season wardrobe. This double-face coat is going to be a staple in it this year.

massimodutti

Flowing Pleated Linen Blend Skirt

White midi skirts had their time in the sun, but now I’m all about black styles.

I honestly did a double take when I realised these were from the high street!

ME+EM

Ultimate Crew Neck Vest

A great basic is always worth investing in.

ZARA

Linen Blend Mini Dress With Cut-Out Detail

A LBD will work hard for you, whether you were with flip flops on holiday or heels and statement accessories at home.

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