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Amazon has no shortage of shoppable storefronts that feature everything from affordable fashion favorites to coveted designer styles, hence why we love it so much. But the online retailer’s most recent launch might just prove to be its most strategic and, frankly, fashionable to date. Amazon teamed up with TikTok’s favorite secondhand fashion brand, Rent the Runway, to launch a brand-new storefront comprising hundreds of styles that range from never-before-worn collective pieces to preloved designer finds and so much more.
While Rent the Runway has long rooted its business in a more circular model — designed to allow users to rent and return high-end fashion styles via feasible price points and subscription services — the brand’s Amazon collaboration marks the online apparel service’s first attempt at selling clothing that has yet to be worn, with no renting required. Now, shoppers can browse brand-new styles from Rent the Runway’s designer exclusive collections directly through Amazon. Additionally, through Rent the Runway’s “pre-loved” collection, shoppers can also stock up on previously worn pieces from luxury designer brands like Tory Burch, Jason Wu, Rag & Bone, Victoria Beckham, Diane von Furstenberg, and more, with secondhand styles that are not only uniquely chic but also available to purchase at deeply discounted prices (we’re talking as low as $100, folks!).
While each product’s availability, size range, and even condition vary by piece, the storefront provides shoppers with the unique opportunity to give some of today’s most coveted designer styles a new life — and also a permanent space in their wardrobes, of course. From faux-leather pants and cozy winter sweaters to a preloved parka jacket from Kate Spade, keep reading to see what we’re already shopping from Rent the Runway’s new Amazon storefront.
